Key Responsibilities

• Lead the strategy and execution for key initiatives such as Signifyd Spark, owning the program’s growth and impact.
• Conduct market research and competitive analysis to amplify differentiation and inform our product vision.
• Create compelling product messaging and value propositions that resonate with ecommerce and fraud personas.
• Develop marketing collateral, including website content, sales enablement materials, and thought leadership pieces, tailored across our business’s GTM segmentation.
• Collaborate with Product, Risk Intelligence, Data Science, and Solutions Engineering to build product stories suitable for both technical and non-technical audiences.
• Plan and execute product launches and feature releases in close collaboration with the associated product segment lead.
• Be a voice of the customer by analyzing product performance and user behavior, identifying areas for improvement and informing our Product Management team.

Core Competencies

• Strong verbal, written, and interpersonal communication skills.
• Customer-focused, with a deep understanding of customer needs and motivations.
• Strategic thinker with the ability to translate business objectives into actionable product marketing plans.
• Track record of strong project management, with examples of owning large-scale projects end-to-end.
• Excellent organizational skills, with experience contributing to overarching content management strategies.
• Collaborative team player who thrives in fast-paced, cross-functional environments.

Requirements

• 5+ years of product marketing experience in relevant enterprise technology – ecommerce, checkout, payments, or risk focus is preferred.
• BA/BS.
• Demonstrated ability to execute cross-functionally with sales, marketing, and product organizations.
• Proven track record in developing highly effective sales presentations and collateral.
• Experience driving a product launch end-to-end.

Benefits in our US offices:

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Account (FSA)
• Short Term and Long Term Disability Insurance
• Life Insurance
• Company Social Events
• Signifyd Swag

Inclusivity

• We want to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.