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Senior Product Marketing Manager, Design & Build

over 1 years

In short

Webflow seeks a Senior Product Marketing Manager for its Design & Build capabilities, collaborating with cross-functional teams to drive product adoption and refine messaging. You'll develop market strategies and enhance user engagement with the platform, while deeply understanding technical web features.

Where
Remote Β· United States
Pay
Not stated. Typically $150k - $200k
Level
Senior-level Β· Full-time
Webflow
Webflow
  • Remote-first

Builds a visual web platform for designing, hosting, and optimizing websites.

0 open roles Β· usually open about 2 weeks

About the role

  • Location: Remote-first (United States; BC & ON, Canada)
  • Permanent
  • Full-time
  • Exempt

As the Senior Product Marketing Manager, Design & Build, you will:

  • Develop an expert understanding of Webflow’s technical web development features and the customers who use them β€” to create compelling and impactful marketing that tells our story and drives adoption
  • Collaborate and contribute to the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights
  • Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners
  • Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform
  • Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product

About you

  • 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
  • A solid foundational understanding of web development concepts – including HTML, CSS and Javascript
  • Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
  • Enjoy looking β€˜under the hood’ to understand how things work and turning one time initiatives into repeatable programs
  • Experience with Webflow or similar web development technology
  • Deep empathy for users and able to adapt how you communicate to reach and engage your audience
  • Can connect technical concepts with user value and express it succinctly
  • Naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
  • Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
  • Collaborative nature and exceptional interpersonal skills

Our Core Behaviors

  • Obsess over customer experience
  • Move with heartfelt urgency
  • Say the hard thing with care
  • Make your mark

Benefits & wellness

  • Equity ownership (RSUs) in a growing, privately-owned company
  • 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents.
  • 12 weeks of paid parental leave for both birthing and non-birthing caregivers
  • Flexible PTO for all locations and sabbatical program
  • Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
  • 401k plan or pension schemes (in countries where statutorily required)

Remote, together

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer committed to building an inclusive global team.

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