Mission
Weβre seeking a Product Marketing Manager with a strong background in both product and solutions marketing. In this hybrid role, you will develop and execute marketing programs that drive product adoption and revenue growth while positioning our offerings as essential solutions for key industry segments and customer personas. Your strategic vision and hands-on execution will ensure our messaging resonates with diverse audiences of enterprise decision makers across industries and functions.Outcomes
- Develop and refine comprehensive product marketing playbooks and roadmaps for target industries and customer personas.
- Craft compelling, differentiated messaging and value propositions that translate technical features into business outcomes addressing real-world challenges across various industries.
- Design and implement integrated go-to-market campaigns that drive awareness, trial, adoption, and expansion through both PLG and sales-led motions.
- Plan and execute successful product launches in collaboration with cross-functional teams to maximize market impact.
- Conduct customer research and competitive analysis to identify emerging trends and unmet needs, using data-driven insights to refine product positioning and influence the product roadmap.
- Collaborate cross-functionally with product, sales, and customer success teams to ensure strategic alignment, enable targeted content creation, and foster meaningful customer engagements.
Qualifications
- 5-7+ years of experience in B2B SaaS product marketing, with a proven track record in both solutions and product marketing roles.
- Demonstrated success in crafting and executing go-to-market strategies targeting enterprise accounts, including experience with GTM motions to large organizations.
- Strong expertise in segmenting and targeting customer personas across diverse industries, with the ability to translate technical and functional product details into impactful business outcomes.
- Exceptional written and verbal communication and storytelling skills, with the ability to craft compelling narratives that resonate with a wide range of audiences, from technical stakeholders to executive decision makers.
- Data-driven mindset with strong analytical skills and experience in tracking campaign performance to inform strategic decisions.
- A collaborative team player who thrives in fast-paced, high-growth environments and enjoys working cross-functionally with product, sales, and customer success teams.
Why joining Smartcat might be your best move so far
- Fully remote team, with a global presence.
- Innovating a $100 Billion industry.
- High impact role enabling innovation and inclusion.
- Join the rocketship to scale-up 10x and beyond.
- Smartcat Culture: Where Diversity Meets High Performance.
