Responsibilities

• Define and own the go-to-market strategy and tactics for your product area(s), leveraging market insights, buyer personas, and competitive analysis to inform decisions.
• Create compelling narratives for your product area(s) that resonate with ActiveCampaign’s target audiences, highlighting our value and differentiation.
• Build expertise in the target markets, segments, buyer personas, competitors, and partners for your product area(s).
• Ensure successful product and feature launches by collaborating with the Product and Marketing teams to develop and execute customer engagement programs for your product area(s) that enhance customer satisfaction, retention, and adoption.
• Act as the go-to resource for our internal teams for your product area(s).
• Work closely with Product, Marketing, Sales, and CX to align on go-to-market strategies, product launches, and campaigns.
• Collaborate with the enablement team to ensure the Sales and CX teams have the assets and messaging to connect with buyers effectively.
• Work with the Sales and CX teams to identify and then create compelling internal tools and external collateral to drive growth and adoption of your product area(s).

Requirements

• 5+ years of experience in B2B SaaS product marketing.
• MarTech or adjacent industry experience preferred.
• Background of marketing to developers preferred.
• Experience with SMB, product-led growth and/or self-serve sales motions preferred.
• Exceptional storytelling skills with the ability to turn complex concepts into innovative marketing messages.
• Strong strategic thinking, analytical, and problem-solving skills.
• Ability to thrive in fast-paced environments, be flexible, and able to adapt to changing scenarios.
• Experience guiding cross-functional teams and collaborating with departments across the organization.
• Superb communications skills across all mediums, and all levels of the organization.