Job Description
One of SuperLayerโs projects is looking to bring on a VP Marketing to focus on everything from community building to content marketing, digital marketing, PR, and everything in between. As an early leader for our Web3 communities project, Affiniti, youโd be both a strategic leader and hands on executor for all of the Marketing efforts, laying a strong foundation building the brand and community and distributing thoughtful and effective content. Affinitiย is a web3 platform that makes it easier to find and connect with people who share your values. Affiniti provides a lightweight viral launchpad to help tokenized communities start and grow. With Affiniti, people unite around on-chain tokens devoted to their passions, build and grow their communities, and collectively advance their causes.
Requirements
In this role you willโฆ
- Play a critical role as an early employee leading the charge for all of Affinitiโs go-to-market strategy and execution, including outreach to communities, social media management, development of playbooks, content, and onboarding ops for the communities, etc.ย
- Be a generalist, owning all aspects of digital marketing, SEO, PR, content, etc. and driving the projectโs community launch, continued growth, and upcoming public launch.
- Own all aspects of organic community building for our growing project, including establishing and growing the community on Twitter, Discord, and other relevant social media channels.
- Drive the brand direction, crafting messaging and value propositions, drafting web content, creating channel assets, collaborating on social media content, and delivering other marcom materials.
- Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
- Effectively vet and manage external vendors.
- Be an advocate and inspirational ambassador for the brand internally and externally.
To be a good fit for us you haveโฆ
- Knowledgeable in key areas of marketing: social media, content marketing, B2B and B2C marketing, digital community building, digital marketing, PR/Comms.
- At least 7 years experience leading marketing initiatives, ideally with some time at an early stage B2C startup. Experience with social apps is a plus.
- A self-starter who executes like crazy across multiple projects and maintains clarity and communication with internal and external stakeholders.
- An ability to think strategically but eager to also be hands-on and build from scratch.
- A demonstrated ability to work well in small teams, operate in open space with the ability to set your own direction, and assess and prioritize opportunities.
- Passionate about empowering creators and their communities.
- Ready and eager to jump into Web3, but direct experience is not required.
And if weโre a good fit for you, our vision, mission and layers resonate with youโฆ
VISION: Democratize opportunity and ownership of the Internet. MISSION: Build a community of builders creating transformative web3 experiences. LAYERS:ย
- How we build
- Go Big: We dream big, experiment often and take ambitious swings.
- Move Fast: We bias towards speed, action and outcomes.
- Push Boundaries: We use cutting-edge blockchain solutions to address real user needs.
- Who we are
- We are Real: We are direct, transparent, open and accountable.
- We are Resilient: We embrace failure, adapt to change and support each other.
- We are Super: We are constantly learning, laughing and hustling.
