Responsibilities
- Craft solution messaging and positioning for target industries, verticals, or personas that highlights business outcomes and real-world impact.
- Translate product capabilities into customer value by developing narratives that connect platform functionality to buyer needs and market trends.
- Build and maintain solution playbooks that guide sales and customer-facing teams on how to communicate our value across different use cases.
- Partner with Product Marketing and Product teams to identify key product combinations that solve end-to-end business problems.
- Support demand generation with solution-based content for campaigns, webinars, and events.
- Develop enablement materials (battlecards, talk tracks, presentations) tailored to solution areas to help Sales confidently articulate our value.
- Conduct market, customer, and competitive research to validate messaging and ensure our solution strategy is differentiated and resonant.
- Act as a market advocate, regularly surfacing buyer pain points and industry trends to inform product and marketing strategy.
Requirements
- Experience within fast-paced SaaS B2B companies
- 6+ years of experience working in Marketing roles (Content, Customer, Growth, Solutions, etc.)
- 2-3 years of experience working in Product Marketing roles
- Strong written and verbal communication skills with a knack for storytelling
- Experience creating solution-level messaging and content across personas or industries
- Great at simplifying complex technical concepts into compelling stories
- Empathy for customers & prospects; puts the buyer first in everything they do
- Thrives in fast-paced and sometimes ambiguous situations; enjoys finding the right path forward
Benefits
- Health, dental, and vision insurance
- 401k
- Wellness reimbursement
- Take what you need vacation policy
- Generous parental leave for both primary and secondary caregivers
