Key Responsibilities

• Lead the development of our Audience Strategy & Playbook, turning our segmentation into inspirational and practical guidance.
• Work with Research, Creative, Product Design and UX to continually build our source of truth about our audiences and their cultural influences.
• Work with teams across Marketing and Product to build a Brand Equity measurement model and testing framework.
• Research, test and implement the Brand Positioning and Identity across Product and Marketing teams.
• Co-ordinate monthly audience and culture research to provide stimulus to creative, content and design teams.
• Lead the Development of our Messaging Playbook, partnering with Creative Leads and Brand Activation Lead.
• Designs and manages Brand operating tools and processes.
• Lead a CoE and network of internal ambassadors for Brand Equity.
• Contribute to a diverse and inclusive culture across the organisation.

Required Skills

• Proven experience in building effective equity-building strategies from scratch in the DTC space for US-based consumers.
• Experience leading cross functional Brand Development projects or a related role in an innovative industry.
• Track record of developing and executing successful brand measurement programmes.
• Experience working on projects beyond Marketing specifically Growth, Product and Content.
• Track record of diversifying growth through Brand Development within a Performance Marketing driven organisation.

Nice to have

• Experience in wellness or a similar behaviour-change category.
• Experience in Brand building for scale ups.

Candidate journey

• Recruiter call
• Hiring Manager Interview
• Task & Presentation
• Meet our CMO

Why You’ll Love Being Part of Welltech

• Grow Together: Join a culture that champions personal and professional growth.
• Lead by Example: Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes.
• We Are Well-Makers: Join a movement creating a healthier, happier world.

Check out some of our products

• Muscle Booster — https://musclebooster.fitness/
• Yoga-Go — https://yoga-go.io/
• WalkFit - http://walkfit.pro