Job Description
We are looking to bring on a seasoned marketing leader to oversee our flagship grants program. Our grants rounds have steadily grown over 14 quarters to become among web3โs biggest building & funding events, and now support causes like climate solutions & crypto advocacy alongside the many blockchain projects that remain our bread and butter. Weโre looking to you to build & lead a growing program that will support the next stage of growth. Learn more about Gitcoin Grants through ourย websiteย and through thisย overview blog.
Responsibilities
- Own Grants Program marketing end-to-end for all target consumers: partners, grantees and individual donors
- Define marketing strategy & priorities for each season, in collaboration with MMM & PGF Workstream (department) Leads. This would include marketing strategies & priorities definition to support our partnerships and grant ops teams
- Ruthlessly prioritize across all levels of marketing for a grants round โ across individual donors, matching funders, and grantee โ and set up / manage individuals & teams to execute on those priorities
- Work closely with the MMM stewards, PGF workstream leads and manage the Grants marketing team
- Identify what marketing analytics are most relevant and assign to team to gather data to better define and adjust marketing strategies ### ### Evaluation Criteria
- Meeting stated OKRs at the end of each season
- End-of-season feedback from workstream contributors ### ### Qualifications
- At least 5 years of relevant work experience, with increasing responsibility
- At least 2 years managing direct reports
- Preferred: Has previously served as Head of Marketing for an early-stage startup or a division within a company
- Working knowledge on industry/market trends (specifically Web3/DAO brand development)
- Can support a culture of feedback that is healthy, supportive, and open
- Ability to anticipate, identify, and present problem areas and develop preventative solutions for the team ### ### About GitcoinDAO Our core contributors:
- Understand the ambitions and goals of GitcoinDAO, Ethereum and web3 in general and how they function on a high level.
- Agree that a passionate, inclusive, collaborative team of missionaries always outperforms a loose group of individual mercenaries.
- Are passionate about people and the transformative potential of open source software, blockchain, and disruptive technologies common in web3.
- Get things done and when they can't get them done, communicate why and what they need to get unblocked.
- Are persistent in the face of roadblocks. They take the initiative to fix issues.
- Are comfortable jumping into an unfamiliar space and navigating uncertainty (and a little chaos).
- Are committed to goals, sometimes determined by themselves and often determined collaboratively, and flexible on tactics.
