To ensure Kraken is the right fit for you, please ensure you readΒ Kraken Culture ExplainedΒ to find out more about us!
About the role
Kraken is seeking a Head of Marketing Analytics to oversee bothΒ marketing analytics, funnel optimization, product usage, adoption and analysis. The Director of Growth will haveΒ a strong pulse on advanced Analytic strategies to track customer behavior and increase conversion. We are seeking someone who is obsessed with data and utilizes advanced Growth Analytics methodologies.Β
Responsibilities
- Lead and develop the Global Growth Analytics function - create or modify processes and organizational structure
- Work very closely with other Marketing Directors with a strong focus on collaboration with the User Acquisition team
- OwnΒ funnel optimization, product usage, adoption and analysis
- Create BI/data visualizations that are digestible and maintain automated reporting
- Own marketing data (metrics, measurement and experimentation) testing methods to heavily influence marketing programs
- Work in collaboration with Directors for User Acquisition, Product Marketing, Brand Marketing, Brand Partnerships and Creative in order to realize the CMOβs vision
Requirements
- 10+ years experience in Growth Analytic roles within fast paced competitive environments
- Strong experience working in competitive industries for high growth companies - Travel, Fintech, Foodtech, Crypto, Gaming
- Previous experience scaling Analytic teams to 15+ from the ground up
- Expert knowledge in the use advanced Analytic tools
- You have lead sophisticated, matrixed teams that are distributed globally
