Director of Growth Analytics

almost 2 years ago

Job Description

To ensure Kraken is the right fit for you, please ensure you readย Kraken Culture Explainedย to find out more about us!

About the role

Kraken is seeking a Head of Marketing Analytics to oversee bothย marketing analytics, funnel optimization, product usage, adoption and analysis. The Director of Growth will haveย a strong pulse on advanced Analytic strategies to track customer behavior and increase conversion. We are seeking someone who is obsessed with data and utilizes advanced Growth Analytics methodologies.ย 


  • Lead and develop the Global Growth Analytics function - create or modify processes and organizational structure
  • Work very closely with other Marketing Directors with a strong focus on collaboration with the User Acquisition team
  • Ownย funnel optimization, product usage, adoption and analysis
  • Create BI/data visualizations that are digestible and maintain automated reporting
  • Own marketing data (metrics, measurement and experimentation) testing methods to heavily influence marketing programs
  • Work in collaboration with Directors for User Acquisition, Product Marketing, Brand Marketing, Brand Partnerships and Creative in order to realize the CMOโ€™s vision


  • 10+ years experience in Growth Analytic roles within fast paced competitive environments
  • Strong experience working in competitive industries for high growth companies - Travel, Fintech, Foodtech, Crypto, Gaming
  • Previous experience scaling Analytic teams to 15+ from the ground up
  • Expert knowledge in the use advanced Analytic tools
  • You have lead sophisticated, matrixed teams that are distributed globally

About Kraken


Kraken is a mission-focused company rooted in crypto values. As a Krakenite, youโ€™ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Krakenโ€™s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

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