Head of Marketing

over 1 years ago

Job Description

As the Head of Marketing at ClubRare, youโ€™ll be joining our experienced and driven team to have a core role in leading the Marketing team. Youโ€™ll be coming onboard as the first dedicated marketing role, building a predictable, repeatable marketing engine by defining and implementing marketing strategy, allocating budget, and managing overall marketing operations.

To be an ideal candidate, you should have a proven track record of delivering quantifiable brand growth as a marketing leader, as well as an intimate knowledge of the crypto industry and current marketing trends in the Web3 space. Being able to define and implement long-term strategy while remaining adaptable to short-term changes is essential.This will be a hands-on role!


  • Be the go-to person for all the marketing, communication and promotions activities and become one of the projectโ€™s faces.
  • Develop and execute on original campaign ideas that are open, participatory, and community-centric, and fit within the open source ethos of the organization and brand.
  • Cultivate a marketing culture that brings our products to life through human storytelling.
  • Develop, implement, and manage a multi-channel go to market strategy to meet goals, adapting as necessary to ensure maximum engagement.
  • Conduct regular market research and competitor analysis to inform strategy.
  • Build robust relationships with other industry professionals and influencers.
  • Coordinate with leadership to define KPIs for the department and regularly report on budget allocation and performance.


  • 7+ years of experience as a product marketing lead with a strong track record of driving clear business outcomes.
  • Must have 2+ years of professional experience in the Web3 space, especially in Decentralized Ecosystem (NFT, DAO, Defi, P2E, etc).
  • Experience leading marketing/communications teams within a startup environment.
  • Bachelorโ€™s degree or higher in Marketing or related fields is desirable.
  • You have the ability to transform technical subjects into insightful and emotionally resonant stories that speak to broad audiences.
  • Youโ€™re data driven. Youโ€™re able to define, measure, and manage quantifiable metrics and results and lead a team towards them.
  • Youโ€™re a persuasive communicator who can advocate for their ideas and their team.
  • Self-driven with the ability to deliver results with minimal supervision.
  • Passionate in staying up-to-date on the rapidly changing world of blockchain technology.
  • Values aligned with ClubRareโ€™s culture and values.

Whatโ€™s in It for You?

  • Be part of building a great project and make a real impact in your career.
  • Work flexible hours from anywhere and be part of a team that is driven by strong values and a clear shared vision.
  • Directly shape the future of a completely new model for cryptocurrency and blockchain applications.
  • Challenge your skills and push your creative limits working with the latest technologies & systems.
  • Play an active role in one of the most significant technological innovations in human history.

About ClubRare

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