Job Description
As the Head of Marketing at ClubRare, youโll be joining our experienced and driven team to have a core role in leading the Marketing team. Youโll be coming onboard as the first dedicated marketing role, building a predictable, repeatable marketing engine by defining and implementing marketing strategy, allocating budget, and managing overall marketing operations.
To be an ideal candidate, you should have a proven track record of delivering quantifiable brand growth as a marketing leader, as well as an intimate knowledge of the crypto industry and current marketing trends in the Web3 space. Being able to define and implement long-term strategy while remaining adaptable to short-term changes is essential.This will be a hands-on role!
Responsibilities:
- Be the go-to person for all the marketing, communication and promotions activities and become one of the projectโs faces.
- Develop and execute on original campaign ideas that are open, participatory, and community-centric, and fit within the open source ethos of the organization and brand.
- Cultivate a marketing culture that brings our products to life through human storytelling.
- Develop, implement, and manage a multi-channel go to market strategy to meet goals, adapting as necessary to ensure maximum engagement.
- Conduct regular market research and competitor analysis to inform strategy.
- Build robust relationships with other industry professionals and influencers.
- Coordinate with leadership to define KPIs for the department and regularly report on budget allocation and performance.
Requirements:
- 7+ years of experience as a product marketing lead with a strong track record of driving clear business outcomes.
- Must have 2+ years of professional experience in the Web3 space, especially in Decentralized Ecosystem (NFT, DAO, Defi, P2E, etc).
- Experience leading marketing/communications teams within a startup environment.
- Bachelorโs degree or higher in Marketing or related fields is desirable.
- You have the ability to transform technical subjects into insightful and emotionally resonant stories that speak to broad audiences.
- Youโre data driven. Youโre able to define, measure, and manage quantifiable metrics and results and lead a team towards them.
- Youโre a persuasive communicator who can advocate for their ideas and their team.
- Self-driven with the ability to deliver results with minimal supervision.
- Passionate in staying up-to-date on the rapidly changing world of blockchain technology.
- Values aligned with ClubRareโs culture and values.
Whatโs in It for You?
- Be part of building a great project and make a real impact in your career.
- Work flexible hours from anywhere and be part of a team that is driven by strong values and a clear shared vision.
- Directly shape the future of a completely new model for cryptocurrency and blockchain applications.
- Challenge your skills and push your creative limits working with the latest technologies & systems.
- Play an active role in one of the most significant technological innovations in human history.
