ABOUT THE ROLE

We’re hiring a Social Native Hybrid Designer a hands-on creative who thinks in tweets, designs in Figma, and animates in After Effects. This role sits at the intersection of graphic design, motion design, and social-first content, with all campaigns launched primarily on X (Twitter).

You’ll work alongside Social and Creative leads to rapidly execute campaign visuals, motion assets, and native social content that feels sharp, on-brand, and built for Crypto Twitter. If you enjoy trendjacking, pairing copy with visuals in minutes, and shipping fast without overthinking — you’ll fit right in.

WHAT YOU’LL DO

• Static Design & Visual Execution
• Design campaign visual assets for X, including branded graphics, infographics, carousels, image-based announcements, and data visualisations
• Create social-native templates and reusable design systems that maintain brand consistency across rapid campaign cycles
• Produce meme formats, reaction graphics, and trendjack visuals that match the speed and tone of Crypto Twitter
• Pair copy and visuals as unified deliverables, ensuring text overlays, CTAs, and layout hierarchy maximise engagement on X
• Adapt existing brand assets into platform-optimised formats for X’s image and media specifications
• Motion Design & Animation
• Create motion content including animated banners, logo reveals, countdown sequences, and campaign teasers and launch for X
• Produce GIFs, micro-animations, and looping video assets optimised for autoplay in X’s feed
• Bring static campaign visuals to life with motion to boost scroll-stopping impact and engagement
• Work with tools such as Adobe After Effects, Premiere Pro, CapCut workflows to deliver motion assets at speed
• Develop reusable motion templates and animation presets that accelerate production across campaigns
• Collaboration & Quality
• Work closely with Social, Creative, Marketing, and Operations teams throughout campaign execution
• Contribute ideas during brainstorming, trend monitoring, and creative reviews
• Ensure messaging accuracy and visual consistency, especially around campaign mechanics and eligibility
• Support localisation by making content and visual assets translation-ready and scalable

WHAT WE’RE LOOKING FOR

• Core Requirements
• Prior experience in Web3, DeFi, crypto exchange, or fintech, with an understanding of how these industries communicate visually and verbally
• Strong portfolio demonstrating graphic design work for social platforms, with emphasis on X (Twitter) or similar short-form environments
• Proficiency in design tools such as Figma, Adobe Photoshop, and Illustrator for static asset production
• Working knowledge of motion design tools such as Adobe After Effects, Premiere Pro, CapCut, or based workflows
• Deep understanding of X’s content formats, algorithm behaviours, engagement patterns, and visual best practices
• Ability to write concise, engaging social copy and pair it seamlessly with designed visuals
• Strong sense of visual hierarchy, typography, colour, and layout within social media constraints
• Detail-oriented, especially with campaign logic, eligibility conditions, and brand guidelines
• Comfortable with fast-paced timelines, reactive workflows, and managing multiple concurrent campaigns
• Fluent in both English and Chinese
• BONUS POINTS
• Web3 & Crypto Culture
• Active on Crypto Twitter (CT) with instinctive understanding of meme cycles, community tone, and trending narratives
• Ability to translate complex DeFi and blockchain concepts into accessible, visually engaging social content
• Familiarity with Web3 design aesthetics, token launch visuals, and ecosystem-native content styles
• AI & Emerging Tools
• Experience using AI-powered tools (e.g., ChatGPT, Claude, Gemini, Midjourney) to accelerate content ideation, drafting, or visual exploration
• Understanding of how generative AI can enhance design and content production at scale while maintaining brand voice
• Willingness to explore and adopt AI-driven creative tools as part of the team’s evolving workflow