Responsibilities

• Execute high-impact field events: Organize and run strategic events targeting HR professionals, ensuring measurable business outcomes.
• Become an expert of the design offices market: Deep dive into the bureau d'études sector to build actionable insights, understand specific challenges, and upskill the sales team on market specificities.
• Develop verticalized sales materials: Work with Business and Product Marketing teams to create adapted pitch decks and sales assets that address challenges beyond insurance.
• Build strategic relationships with industry federations: Identify and engage with influential institutions (Fédération CINOV, CINOV Ingénierie, Syntec Ingénierie) and map sub-specialties to identify influential players in each area.
• Generate qualified business opportunities: Create qualified lead pipeline through field marketing initiatives, networking events, and partnership activities with key federations and their regional networks.
• Raise Alan's awareness in the segment: Organize or sponsor targeted events reaching design office decision-makers, develop content positioning Alan as expert on sector challenges, and build brand presence in professional networks.
• Establish Alan as a thought leader: Position Alan within the engineering community through strategic collaborations, speaking engagements at industry events, and partnerships that open doors to complex stakeholder environments.

Requirements

• 5+ years experience in field marketing, event marketing, or sales development in B2B complex environments.
• Full working proficiency in French.
• Advanced level in English (spoken and written).
• Proven experience creating and executing targeted marketing campaigns for professional audiences.
• Strong ability to plan, execute, and measure event impact and ROI.
• Excellent networking and pitching skills with C-level executives and professional federation leaders.
• Comfortable with technical audiences and traditional, structured decision-making processes.
• Strong communication and content creation skills addressing professional/technical audiences.
• Entrepreneurial mindset: self-starter who thrives building from scratch in uncharted territory.
• Strong ownership and accountability in delivering measurable results.
• Collaborative and able to influence cross-functional teams (Sales, PMM, Business ops).