Responsibilities
- Execute high-impact field events: Organize and run strategic events targeting HR professionals, ensuring measurable business outcomes.
- Become an expert of the design offices market: Deep dive into the bureau d'Γ©tudes sector to build actionable insights, understand specific challenges, and upskill the sales team on market specificities.
- Develop verticalized sales materials: Work with Business and Product Marketing teams to create adapted pitch decks and sales assets that address challenges beyond insurance.
- Build strategic relationships with industry federations: Identify and engage with influential institutions (FΓ©dΓ©ration CINOV, CINOV IngΓ©nierie, Syntec IngΓ©nierie) and map sub-specialties to identify influential players in each area.
- Generate qualified business opportunities: Create qualified lead pipeline through field marketing initiatives, networking events, and partnership activities with key federations and their regional networks.
- Raise Alan's awareness in the segment: Organize or sponsor targeted events reaching design office decision-makers, develop content positioning Alan as expert on sector challenges, and build brand presence in professional networks.
- Establish Alan as a thought leader: Position Alan within the engineering community through strategic collaborations, speaking engagements at industry events, and partnerships that open doors to complex stakeholder environments.
Requirements
- 5+ years experience in field marketing, event marketing, or sales development in B2B complex environments.
- Full working proficiency in French.
- Advanced level in English (spoken and written).
- Proven experience creating and executing targeted marketing campaigns for professional audiences.
- Strong ability to plan, execute, and measure event impact and ROI.
- Excellent networking and pitching skills with C-level executives and professional federation leaders.
- Comfortable with technical audiences and traditional, structured decision-making processes.
- Strong communication and content creation skills addressing professional/technical audiences.
- Entrepreneurial mindset: self-starter who thrives building from scratch in uncharted territory.
- Strong ownership and accountability in delivering measurable results.
- Collaborative and able to influence cross-functional teams (Sales, PMM, Business ops).
