Main Responsibilities

• Lead the creative vision and execution of high-impact video storytelling for T Brand Studio International across all NYT properties (News, Games, Cooking, Wirecutter, The Athletic) and social platforms.
• Oversee the entire lifecycle of video projects, from brainstorming concepts and creating storyboards to final delivery of video assets, ensuring all ideas align with the client’s goals and T Brand Studio’s storytelling commitments.
• In a senior role, work alongside the Ad Sales team and Strategists to respond to client briefs, understanding brand challenges, budgets, timelines, and goals.
• Develop video storytelling ideas for on-site and on social media promotion, in a variety of creative formats and styles.
• Work with T Brand creative teams to turn podcasts into video shows.
• Upskill the creative team on best practices in video craft and video storytelling.
• Lead the development of video assets for ad units and long-form content, including b-roll and looping-videos.
• Work with the Program Management team on video content production, enlisting vendor support as needed.
• Build a list of video vendors and freelancers around the world for client projects.
• Audit and present video formats and stories launched by the newsroom.
• Partner cross-functionally with Strategists, Insights and Ad-Product teams to build video solutions for advertising products across NYT.
• Use data and analytics regularly to inform creative decisions.

Basic Qualifications

• Experience in producing and capturing video content for media companies, production houses, or creative agencies.
• Experience creating videos for social media platforms in various formats including interview, documentary, and motion graphics.
• Some experience with creating vodcasts.
• Visual storytelling experience in motion graphics and graphic design.
• A passion for developing or experimenting with different content formats.
• Experience with digital analytics and engagement metrics.
• Experience delivering high-quality creative assets within strict budgets.
• Familiarity with social media platforms such as Instagram, TikTok, and YouTube.

Preferred Qualifications

• Experience in Adobe software, Premier Capture One, and After Effects.
• Experience working with advertising clients across various categories.