About the Role
You will bring a collaborative spirit to your work, while providing guidance, clarity and leadership. You will work on many projects at once with conflicting priority deadlines. You will collaborate with our strategy and media teams to create brand-defining platforms and storytelling that works across digital, audio, video and social. You will contribute to new business/sales development and create meaningful, idea-led work in multiple storytelling methods. You will contribute to new business/sales development and in creating meaningful, idea-led work. You'll concept and write for categories (including healthcare, advocacy, education, innovation, wellness, energy and tech) that require accuracy along with medical, legal and regulatory reviews.You are comfortable translating product features and medical breakthroughs into compelling stories with a human lens. You also understand how consumer and professional audiences engage with platforms and devices. You are proficient in building strategic frameworks for brands that need both credibility and cultural resonance. Category fluency and strategic thoughtfulness are paramount. This is a hybrid role based in our New York headquarters reporting to the Director, Creative (T Brand Studio). You can typically expect to be in the office 3 days per week.
Responsibilities:
- Develop compelling creative concepts for brands across major markets, including healthcare, hospitals, advocacy, education, innovation, energy and more.
- Ensure your work aligns with The New York Times' editorial tone, while also meeting category-specific goals.
- Collaborate with disciplines across T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers, art directors and designers.
- Develop collaborative relationships with the Strategy, Media and Sales partners to navigate complex client structures.
- Map creative solutions to category insights across industries.
- Craft creative storytelling solutions to solve clients' biggest communication challenges. This includes translating complex, technical or regulated subject matter.
- Facilitate the creative and the conceptual framework for all projects.
- Guide a creative vision for a client to fruition.
- Manage the concept strategy which meets the goals of the clients.
- Revise, pivot and rework ideas.
- Ensure that branded content maintains the authenticity, credibility, and tone consistent with The New York Times' editorial environment.
- Partner with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables.
- Provide clear and objective critiques of creative work.
- Present internally and externally to clients.
- Stay informed of innovations, trends and latest discoveries across multiple therapeutic areas.
- Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
- Establish clear parameters around brand and product integration.
- Master NYT ad products and formats to pitch work and creative ecosystems that harness the scope of the full portfolio of brands.
Basic Qualifications:
- 6+ years of experience inside a branded content studio, advertising agency or in-house brand environment.
- Experience presenting concepts to internal and external leadership and teams.
- Copycrafting and conceptual storytelling skills.
- Experience writing in different voices, tones, styles and lengths or experience directing compelling design, typography and visual solutions.
- Experience developing work and creative platforms that build trust, credibility and cultural relevance for brands across different advertiser categories.
- Adapt storytelling to each category's unique goals and constraints, including branded and unbranded pharma advertising.
- Translate complex or high-consideration products (whether in finance, technology, healthcare, or other regulated/technical industries) into compelling and audience-relevant creative that is also medically accurate.
- Experience across different marketing channels.
- Understand digital media audiences and their behaviors.
Preferred Qualifications:
- Experience with the pharma landscape and pharma/healthcare/wellness clients.
- Track record for outstanding concept ideation and award-winning creative.
- Knowledge and genuine interest in the New York Times journalism and brand.
