About AIOS
AIOS is building the worldβs first full-stack AI doctor. Weβre at $350M ARR, growing from $10M/yr 12 months ago. Weβre the worldβs fastest growing AI doctor. Weβre faithfully serving >150k/mo patients. Weβre profitable. Our strategy exists at the intersection of two strong theses: The AI doctor that wins will get to escape velocity using GLP-1s, the fastest growing consumer product in history. The $2T European healthcare market is overlooked by the most talented builders.Our master plan:
- Step 0 β $100M/yr by end of 2025: We went from $10M to $100M in 6 months serving the UK GLP-1 market.
- Step 1 β $1B ARR by end of 2026: Over the last 12 months we\'ve grown from 3k to 150k UK active GLP-1 patients.
- Step 2 β $10B ARR by end of 2028: Blitzscale Europe.
- Step 3 β $100B/yr by end of 2031: Get regulatory approval across Europe for our Full Autonomous Prescribing (FAP) system.
- Step 4 β $1T/yr by end of 2035: With one line of code and zero human time, you can use AIOS to treat any patient globally with any medication.
Being the Head of Creative at AIOS
We are building a world-class team. As Head of Creative at AIOS, your fundamental role is to own creative β setting the direction, quality bar, and ideation system that drives performance at $1M+/month Meta spend (+ fast-scaling Google spends). You'll take our ad creative to best in category, closing the gap in emotional resonance and visual quality that currently caps our CAC efficiency.Youβll lead and develop our in-house creative team of five (and growing), anchoring everything in performance data and a distinctive creative point of view for our largest brand, Bolt Pharmacy in the UK. You will then build the creative localisation playbook for Germany and the Netherlands as we blitzscale into Europe later this year. You'll extend the creative flywheel to TV and other social channels as those channels develop. Youβll achieve this by building an AI-driven repeatable creative system: brief to production to performance loop, 300+ distinct concepts per sprint, and a testing roadmap that keeps media buying ahead of saturation.
Youβll be a key driver of all brand asset refreshes, helping set the creative direction and making sure the new identity lands across every customer touchpoint. Great performance in this role means creative is our sharpest growth lever and competitive advantage. The performance team has a constant pipeline of conceptually distinct, emotionally resonant creative to test. Our ads stop people in their feed, create a strong emotional connection, and improve the effectiveness of every incremental dollar we spend. This is a full-time, fully remote role, and youβll work async in the timezone of your choice - as long as youβre around until midday Pacific Time for calls as needed.
Youβll report directly to Dave Lane (Head of Performance).
Key Responsibilities
- Creative Strategy: Set the creative direction for all creative, primarily Meta ($1M+/month), anchored in performance data.
- Raise Creative Quality: Close the 8β10/10 gap in the UK.
- EU Creative Expansion: Build the creative localisation playbook for Germany, the Netherlands, and other local markets.
- Own the Ideation Pipeline: Every brief must pass the distinctiveness test.
- Build the AI Creative System: Elevate the existing AI-assisted production stack.
- Bolt Brand Visual Refresh: Lead the Bolt brand visual refresh.
- Test & Scale: Lead high-velocity experiments.
- Partner with Performance: Work hand-in-glove with the Head of Performance.
- Oversee TV Creative: Oversee the development of DRTV and performance creative.
- Lead the Creative Team: Manage and develop a small but high-impact team.
Need to have
- Performance creative at scale: 5+ years leading performance creative for DTC brands.
- Concept, brief, direct: You are a creative, not just a creative manager.
- Emotional creative instinct.
- Brand and visual quality: Strong visual sensibility.
- Team leadership: Managed creative teams at scale.
- Systems thinking: Build repeatable systems.
- Data fluency: Read creative performance data fluently.
- AI creative tooling fluency.
- Structured operator behaviors.
- Startup intensity: 50+ hours a week, async, in a high-ownership culture.
Nice to have
- Agentic: You're a doer.
- Brand identity project experience.
- EU multi-market creative: Direct experience.
- Regulated category experience.
- Broadcast and long-form video experience.
- Cross-channel paid social experience.
- Landing page collaboration.
- Founder-adjacent mindset.
Our Cultural Standards
- Belief in the mission.
- Unwavering integrity.
- Only the paranoid survive.
- If weβre average we fail.
- Commitment to candor.
- A maniacal sense of urgency.
- Enduring frugality.
- Bulldozing barriers.
- Keep your head down.
- The power of focus.
Compensation & Benefits
- Compensation: $150,000β$250,000/yr + 0.10%β0.30% equity.
- Healthcare: comprehensive medical insurance.
- Vacation: PTO with a yearly minimum (2+ weeks + national holidays).
- Remote: fully distributed, fully async.
- Personal development: $1,200/yr for books, courses, coaching.
- Personal wellness: $1,200/yr for gym, health apps.
- Coaching: free biweekly health coaching.
- Equipment: MacBook + work-from-home equipment provided.
