Job Description
HAL is looking for a strategic, hands-onย Head of Marketingย to scale up demand generation and account expansion targeting individuals, crypto industry and financial institutions leaders across North America, Europe, and Asia Pacific.
The Role
- Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, scalable growth
- Drive user engagement and retention by creating, testing, and optimizing different channels, gathering feedback to give to our product and engineering team
- Drive content and manage social media teams to galvanize HAL network
- Build strong customer insights by combining qualitative and qualitative methods
- Successfully execute campaigns
- Lead budget management
- Manage external agency relationships
Skills & Experience
- 100% Crypto-savy, also from a product and tech point of view
- Proven experience in leading marketing campaigns and teams for major SaaS B2B2C startups - be ready to give examples
- Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytics, A/B testing, and CRM
- Be extremely comfortable with numbers and what they tell us about our customers, product-market fit, and growth
- Experience with data analysis and the best tools for retrieving, manipulating, and visualizing data
- Superior verbal and written communication skills
- A passion for technology, cryptocurrencies and supporting the growth of this industry
Personal qualities
- Inspired by marketing excellence
- Positive attitude
- Team player
- Self motivated
- Adaptable
Package, benefits, location
- Salary: $150k - $200k + OTE range depending on the profile
- ESOP depending on the profile
- Remote, with company retreats.
