Mission of the Role
Popsa sits at the intersection of generative AI, photography and eCommerce. Founded in 2016, weโve already built an award-winning app thatโs made printing your memories so easy and accessible that anyone can do it. As a result, we receive 20,000 orders every week and more than 7.5 million people across 50 countries have trusted us to turn their photos into books, tiles, calendar, and more. And our vision goes far beyond print. Weโre building an AI-driven platform that will let people curate and process their experiences in new and exciting ways. Photobooks are just the beginning.As the (Jr-Mid) Art Director at Popsa, you will be the driving force behind the conceptualisation, production, and execution of our content shoots, ensuring that each project reflects our brand's vision and meets the highest quality standards. You will collaborate closely with Acquisition, Retention, and Product teams, providing clear and inspired direction alongside the Creative Director. Your role will be pivotal in creating a cohesive visual narrative that threads through all brand channels, including emails, blogs, and social media.
Leveraging experience in both video, photography and social content, you will help expand our visual style guide, defining detailed directions for imagery, video, lighting, set design, and more. You will manage the production process from start to finish, working with a network of stylists, photographers, and set designers to bring innovative concepts to life. Your ability to manage multiple projectsโwhether large-scale strategic initiatives or detailed on-set productionsโwill be key to your success.
You will manage and elevate the visual representation of our physical products in content shoots, ensuring they are showcased in the best possible way. You will refine and expand our stock photography database, building authentic photo libraries and curating a collection of elevated brand imagery that features our key products.
What Success Looks Like in Your First 6 Months
- Produced and art-directed high-quality content shoots for key projects.
- Brought a portfolio of beautifully designed products for use in our content.
- Created a suite of elevated best-in-class content to roll out across our marketing channels.
- Audited, organised and expanded our photography stock imagery database.
- Supported the content delivery for various projects, ensuring visual coherence and impact.
- Built a comprehensive visual style guide for content shoots.
What You Bring to the Team
- Innovative Mindset: A proven track record in ideation and pushing the boundaries of briefs.
- Video and Photography Expertise: A portfolio of video content for social and editorial use, complemented by a solid understanding of photography.
- Customer-Centric Approach: An understanding of and commitment to championing the customer experience.
- Team Leadership: Experience working with both small and large shoot teams, assembling the right talent for each project. Alongside stakeholder management.
- Data-Driven: A scientific awareness of performance, using data to inform creative decisions.
- Technical Expertise: Proficiency in Figma, Adobe Creative Suite, and experience in concepting, producing, and managing content shoots.
- In-House/Agency Experience: Experience in either in-house or agency environments, with a knack for commissioning and managing creative briefs with contractors.
- Network and Relationships: An established network of stylists, photographers, set designers, and other creative professionals.
Nice to have
- Familiarity with multi-language or global content localisation.
Your Responsibilities
- Visual Brand Guidelines and Identity: Uphold and enforce Popsaโs brand guidelines, ensuring visual harmony across all assets and channels.
- Concept Development: Support the conceptualization of key campaigns, aligning them with Popsaโs overall brand strategy.
- Freelance Management: Brief and manage freelancers for various content projects, ensuring all work meets Popsa's standards and vision.
- Content Shoot Management: Oversee all aspects of content shoots for Popsa, working closely with Video, Design, and Social teams.
- Product Elevation: Manage and elevate the visual representation of our products in content shoots, ensuring they are showcased in the best possible light.
- Stock Photography and Video Management: Curate and manage Popsaโs stock photography and video assets, ensuring a high standard of quality.
- Stakeholder Engagement: Present and review ideas and assets with key stakeholders, ensuring alignment and consistency across projects.
