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Product Marketing Lead

over 1 years

In short

Crux is seeking a Product Marketing Lead to drive the marketing of their platform, focused on clean energy finance. This role involves developing go-to-market strategies and working cross-functionally with product and commercial teams to boost platform adoption.

Where
Remote · Anywhere
Level
Mid-level · Full-time
Crux
Crux
  • Remote-first

Provides a capital platform for financing clean energy projects.

0 open roles
We’re supercharging the clean economy: Crux is the capital markets platform changing the way clean energy and manufacturing projects are financed in the U.S. Crux’s platform, market intelligence, and expert team help developers and manufacturers unlock financing through all stages of project development and operation. Our team of 40+ is composed of experts in energy, tax, finance, government, and technology. We have raised $77 million in capital from some of the best investors, including Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. These funds are joined by strategic investors including Pattern Energy, Clearway Energy, EDF Renewables, Intersect Power, LS Power, Orsted, Hartree Partners, Liberty Mutual Strategic Ventures, MassMutual Ventures, and OMERS Ventures. An inflection point in American energy and manufacturing: Energy demand is growing for the first time in 20 years, driven by surging manufacturing, transportation, electrification, and data centers. Simultaneously, hundreds of billions of dollars are being invested in domestic supply chains for critical minerals and components. Developers and manufacturers will require trillions of dollars in capital to meet growing needs. Unfortunately, the capital markets supporting this transformation remain opaque, fragmented, and complex. At Crux, we recognized the missing infrastructure: a central capital markets platform designed specifically for the next century of American energy and industry. By connecting counterparties, providing market intelligence, and streamlining transactions, we unlock faster decision making, lower cost of capital, and accelerated investment. The Opportunity As our founding Product Marketing Lead, you will bridge the gap between product development and market adoption. You’ll work cross-functionally with product managers, commercial teams, and external partners to craft compelling narratives that position Crux’s platform as the central hub for clean energy finance. What you’ll do Reporting to the Head of Growth, Crux’s inaugural product marketing hire team member will play a pivotal role in marketing our platform and boosting adoption across market participants, fundamentally changing the way the industry does business. Develop and execute go-to-market strategies for new products and features, ensuring alignment with business objectives. Craft compelling messaging and positioning that highlights the unique value of Crux’s offerings to various customer segments (e.g., developers and manufacturers, tax credit buyers, lenders, advisors, etc.). Collaborate with product management to deeply understand our platform’s capabilities and translate technical details into customer-centric benefits. Partner with commercial teams to create impactful enablement processes and materials such as presentations, case studies, whitepapers, and FAQs. Conduct market research and competitive analysis to identify trends, opportunities, and differentiators for Crux’s products. Drive customer engagement through targeted campaigns, webinars, events, and other marketing initiatives. Measure the success of product marketing efforts using KPIs such as adoption rates, customer feedback, and campaign performance. Who you are 6-8 years Product Marketing experience, ideally at an early stage, high growth startup Proven track record of developing successful go-to-market strategies at a B2B tech company with an enterprise motion Exceptional written and verbal communication skills with the ability to translate complex concepts into clear messaging. Strong analytical skills with experience conducting market research, monitoring usage metrics, and leveraging data-driven insights. Experience working in high-growth startups: Able to manage multiple projects simultaneously in a fast-paced environment. Bonus Points for: Familiarity with Climate tech and/or Fintech Experience working with a marketplace model SQL experience. What We Bring $77m raised from top investors like Andreessen Horowitz, Lowercarbon Capital, New System Ventures, Overture, Ardent Venture Partners, QED, Canapi, and others. Healthcare: We cover 100% of premiums for employees with a variety of plans on Aetna (nationwide) and Kaiser (WA and California) and subsidize $400 for dependents (total as a group), if relevant. Dental & vision: We cover 100% of premiums for employees and 50% for dependents (each), if relevant. Holidays: 10 company holidays per year Paid time off: 20 days per year 401k: We support a 401k account but don't have a matching program set up at this time (typical for an early-stage startup). Regular all-team onsites 3 times/year. Compensation structure = competitive base and company bonus = $170,000+, dependent on leveling and equity in the form of stock options. Our Values Care for each other: We want to work on a team where people support each other - in their growth, in their work, and towards our shared mission. When we do that, we have fun. Build and improve rapidly: We move quickly. To do that, we focus, consistently ask ourselves if we are prioritizing the right things, and execute them as best as possible. Focus unremittingly on customers: Our first obligation is to our customers and partners, and we keep their needs front and center in everything we do. Demonstrate ownership: We are all owners of Crux. This is our team, our company, our product and we show that to each other. Convene a team that reflects the breadth of experiences in the country: We’re building a team with a wide range of backgrounds and a culture where everyone can thrive. We believe in building diverse teams and encourage applications from individuals of all backgrounds. Let us know how you envision contributing to Crux, and help us redefine the future of clean energy finance.
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