VP Marketing - Tokenized Communities

almost 2 years ago

Job Description

One of SuperLayerโ€™s projects is looking to bring on a VP Marketing to focus on everything from community building to content marketing, digital marketing, PR, and everything in between. As an early leader for our Web3 communities project, Affiniti, youโ€™d be both a strategic leader and hands on executor for all of the Marketing efforts, laying a strong foundation building the brand and community and distributing thoughtful and effective content. Affinitiย is a web3 platform that makes it easier to find and connect with people who share your values. Affiniti provides a lightweight viral launchpad to help tokenized communities start and grow. With Affiniti, people unite around on-chain tokens devoted to their passions, build and grow their communities, and collectively advance their causes.


In this role you willโ€ฆ

  • Play a critical role as an early employee leading the charge for all of Affinitiโ€™s go-to-market strategy and execution, including outreach to communities, social media management, development of playbooks, content, and onboarding ops for the communities, etc.ย 
  • Be a generalist, owning all aspects of digital marketing, SEO, PR, content, etc. and driving the projectโ€™s community launch, continued growth, and upcoming public launch.
  • Own all aspects of organic community building for our growing project, including establishing and growing the community on Twitter, Discord, and other relevant social media channels.
  • Drive the brand direction, crafting messaging and value propositions, drafting web content, creating channel assets, collaborating on social media content, and delivering other marcom materials.
  • Assist in outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.).
  • Effectively vet and manage external vendors.
  • Be an advocate and inspirational ambassador for the brand internally and externally.

To be a good fit for us you haveโ€ฆ

  • Knowledgeable in key areas of marketing: social media, content marketing, B2B and B2C marketing, digital community building, digital marketing, PR/Comms.
  • At least 7 years experience leading marketing initiatives, ideally with some time at an early stage B2C startup. Experience with social apps is a plus.
  • A self-starter who executes like crazy across multiple projects and maintains clarity and communication with internal and external stakeholders.
  • An ability to think strategically but eager to also be hands-on and build from scratch.
  • A demonstrated ability to work well in small teams, operate in open space with the ability to set your own direction, and assess and prioritize opportunities.
  • Passionate about empowering creators and their communities.
  • Ready and eager to jump into Web3, but direct experience is not required.

And if weโ€™re a good fit for you, our vision, mission and layers resonate with youโ€ฆ

VISION: Democratize opportunity and ownership of the Internet. MISSION: Build a community of builders creating transformative web3 experiences. LAYERS:ย 

  • How we build
    • Go Big: We dream big, experiment often and take ambitious swings.
    • Move Fast: We bias towards speed, action and outcomes.
    • Push Boundaries: We use cutting-edge blockchain solutions to address real user needs.
  • Who we are
    • We are Real: We are direct, transparent, open and accountable.
    • We are Resilient: We embrace failure, adapt to change and support each other.
    • We are Super: We are constantly learning, laughing and hustling.

About SuperLayer


SuperLayer is a crypto venture studio led by Kevin Chou and Mahesh Vellanki, who between them have launched multiple successful gaming and crypto companies including Kabam (free-to-play games, exited for ~$1B), GenG (esports), Forte (blockchain for gaming, >$1B latest valuation) and (creator coins, >$5B total market cap). SuperLayer builds tokenized consumer businesses, supercharging their development with crypto technology and expertise from Rally and Forte that can take a typical 2-3 year build and instead launch new businesses in 4-6 months. We develop concepts internally, recruit world-class founding PMs to lead the product, fund the early development until public launch and then help raise venture capital from leading investors in the space.

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