Responsibilities
- Own core business metrics: daily/weekly revenue, installs, CAC, LTV, and margin.
- Lead end-to-end growth experimentation across the funnel, from acquisition through referral, onboarding, activation, and upsell.
- Build and refine viral loops, referral programs, and product-led acquisition strategies.
- Run A/B tests and data-informed experiments with speed and discipline.
- Leverage qualitative and quantitative insights to identify high-impact growth opportunities.
- Collaborate closely with marketing, design, data, and marketing to move the metrics that matter.
- Bring a culture of experimentation, urgency, and ownership across the growth function.
Requirements
- 5–10+ years of experience in growth roles for B2C and subscription-based apps.
- Proven track record in managing paid performance marketing and optimizing CAC/LTV at scale.
- Deep experience running acquisition and monetization experiments, not just ideating but executing.
- Background in entrepreneurial, consumer tech apps, ideally health and wellness.
- Strong analytical instincts and fluency with growth metrics, cohort analysis, and funnel optimization.
- Highly collaborative, resourceful, and unafraid to make bold bets and own the outcome.
- Excellent communication skills and a bias for action.
- Comfort in ambiguity and a scrappy, test-and-learn mindset.
Hiring Journey
- Intro Chat with Talent Team – 30–40 mins to understand experience, motivation, flexibility, and expectations.
- Hiring Manager Interview – 45 mins deep dive into growth track record and channel ownership.
- Case Study + Live Presentation – 60 mins to present ideas and answer team questions.
- Cross-Functional Collaboration Interview – 45 mins with Product, Engineering, and Design teams.
- Final Values & Leadership Interview – 45 mins conversation focused on leadership, resilience, ownership, and mission alignment.
Work Environment
- Remote-first company embracing autonomy, asynchronous communication, and cross-timezone collaboration.
- Regular virtual rituals and quarterly in-person gatherings to build relationships and creativity.
- Focus on outcomes over hours with a flexible work environment.
