Role Overview

• Lead the evolution of the AI Social Specialist as part of autonomous AI marketing agents.
• Create tools transforming how real estate professionals build personal brands and engage communities.
• Work at the intersection of AI, social psychology, and real estate marketing.
• Collaborate across engineering, AI/ML, marketing, and client success teams.
• Define strategy, prioritize features, and deliver scalable solutions to establish Luxury Presence as the definitive social platform for real estate professionals.

What You'll Do

• Own end-to-end product strategy and roadmap for AI Social Specialist, expanding to a comprehensive social platform.
• Design and ship automated social content creation and posting systems that maintain authentic brand voice and drive meaningful engagement.
• Develop brand-rich content templates, social playbooks, and campaign frameworks for agents to customize and deploy at scale.
• Build sophisticated content creation tools for agents establishing themselves as local market influencers and thought leaders.
• Create listing engagement strategies and tools maximizing property exposure through social amplification.
• Design inbox management, automation, and lead generation features converting social engagement into qualified prospects.
• Partner with AI/ML teams to develop content recommendation engines, posting algorithms, and engagement prediction models.
• Establish social media best practices and guardrails that protect agent brands while maximizing reach and conversion.
• Collaborate with marketing to understand social trends, platform algorithm changes, and emerging engagement tactics.
• Define and track social engagement, brand building, and lead conversion metrics across major social platforms.
• Work cross-functionally to integrate social tools with existing CRM, website, and marketing automation.

Who You Are

• 7+ years of experience in Product Management.
• 5+ years building social media products, creator tools, or community platforms in B2B SaaS, marketing tech, or creator economy.
• Deep understanding of social media dynamics across platforms including algorithm mechanics and engagement psychology.
• Active social media presence demonstrating understanding of authentic engagement and brand building.
• Strong grasp of content creation workflows, social media management tools, and influencer marketing principles.
• Data-driven approach to social metrics combined with intuition for qualitative social success.
• Excellent collaborator across product, engineering, AI/ML, and marketing teams.
• Proven track record shipping products that drive measurable social engagement and business outcomes.
• Deep empathy for content creators and understanding challenges in building personal brands.
• Strategic thinker balancing platform-specific tactics with long-term brand building vision.

Preferred Qualifications

• Experience in PropTech, real estate, or professional services where personal branding drives business success.
• Background in AI-powered content creation, social automation, or creator tools.
• Understanding real estate marketing cycles, listing promotion strategies, and agent-client relationship dynamics.
• Experience with social commerce, lead generation through social channels, or community-driven sales funnels.
• Familiarity with social media APIs, content management systems, and marketing automation platforms.
• Track record building products for professionals using social media as primary business development tool.
• Experience with creator economy trends, influencer marketing platforms, or personal brand monetization strategies.