The Role
- Design and manage key user journeys with focus on segmentation, behaviour signals, and content relevance.
- Own the Commercial Website product roadmap, prioritizing initiatives aligned with growth, brand, and marketing goals.
- Implement and evolve SEO best practices including site structure, on-page elements, and performance.
- Define KPIs and leverage digital analytics platforms like Google Analytics and Mixpanel to monitor user behaviour and inform decisions.
- Act as the voice of the user and the business, communicating trade-offs, rationale, and performance updates to stakeholders.
- Partner with design, engineering, marketing, and analytics teams to ensure smooth execution of roadmap initiatives.
What You Bring
- 5+ years in product management focusing on digital experiences, ideally for high-traffic commercial or marketing websites.
- Experience with content management systems like Contentful, WordPress, Payload.
- Strong grasp of UX and information architecture to design intuitive and user-friendly site structures and journeys.
- Proven track record improving SEO and leveraging digital analytics to drive growth and engagement.
- Hands-on experience running experiments such as A/B or multivariate testing for optimization.
- Comfortable collaborating across Product, Marketing, Design, and Engineering teams to deliver best-in-class experiences.
Bonus Points If You Have
- Familiarity with MarTech tools including tag managers, marketing automation, and CDPs.
- Exposure to cloud platforms like AWS, GCP, and web performance optimization.
- Understanding of data privacy regulations such as GDPR and CCPA impacting digital tracking.
- Experience in Agile environments and using tools like JIRA, Confluence, or Asana.
What We Offer
- Flexible PTO and competitive pay.
- RRSP match and stock options for future investment.
- Customizable benefits including flexible coverage, paramedical services, and an HSA.
- Fullscript discounts on wellness products.
- Continuous learning with training budget and company-wide initiatives.
- Hybrid and remote flexibility.
