Associate Product Manager - Demand Generation & SEO

10 months
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Farfetch
Farfetch
21 open jobs
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Responsibilities

  • Assist in the development and execution of product strategies and roadmaps.
  • Conduct market research and competitive analysis to identify opportunities.
  • Collaborate with analytics, engineering and design teams to define product requirements and build the Product Development Roadmap.
  • Work with stakeholders to gather and document customer needs and feedback.
  • Support the prioritization of product features based on business goals and customer impact.
  • Monitor and analyze product performance metrics to inform decision-making.
  • Assist in go-to-market planning and execution in partnership with marketing and trade teams.
  • Help coordinate experiments and product launches, including training materials and internal documentation.
  • Stay up to date with industry trends and emerging technologies.

Requirements

  • Proactive with excellent communication and collaboration abilities, strong analytical and problem-solving skills.
  • Interested and knowledgeable about digital marketing products including SEO, Google Merchant Center, Google Shopping, Meta, and other Martech platforms.
  • Understanding of technical analytical and Martech concepts.
  • Passionate about understanding and solving customer needs and problems.
  • Able to assimilate, sort through, and aggregate information.
  • Aware of the luxury market.
  • Proficient in tools such as Jira, Confluence, Google Analytics, or similar.
  • Proficient in English.
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