Duolingo

Product Marketing Lead, Email and Push

1 month ago

Job Description

Own our email and push communication channels to drive engagement with our learners by

  • Delivering creative newsletters and push messages that reflect our brand and product
  • Partner with our Product teams to improve the effectiveness of lifecycle communications

You Will...

  • Be the channel expert and own email strategy and campaign execution to help achieve individual marketing team goals
  • Create, implement, analyze and report on strategies (audience segments, workflows, experiments) to continuously improve performance to business KPIs
  • Implement and execute a monthly marketing newsletter calendar in support of product launches and other team objectives
  • Work with our Onboarding, Retention, and Reengagement teams to optimize our triggered flows by coming up with ideas and running experiments

Requirements: 

  • 5+ years of email marketing and email operations experience in consumer tech
  • Excellent organizational and prioritization skills; ability to prioritize and complete multiple concurrent and time-sensitive requests
  • Experience working closely with marketing, product, design, and engineering colleagues
  • Proven track record of successfully developing and implementing creative, high-impact email campaigns
  • Excellent written and verbal communication skills, with a strong attention to detail
  • Experiment-first mentality; ample experience with A/B testing and email optimization
  • Strong subject matter expertise, including base-level knowledge of deliverability; comfortable advocating for the long term vision of an email program
  • Proficient in responsive HTML and CSS coding
  • Comfortable working with data and digging into numbers; deep understanding of email KPIs, metrics, and reporting with ability to translate into concrete insights
  • A love for outside of the box thinking; a creative approach to email content and problem solving

Exceptional Candidates Will Have...

  • background in copywriting and content creation
  • Expert HTML and CSS coding knowledge
  • Experience carrying out campaigns in home-grown email platforms

About Duolingo

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Our mission at Duolingo is to develop the best education in the world and make it universally available. But weโ€™ve got more left to do โ€” and that's where you come in!

Duolingo is the most popular language-learning application in the world, with over 500 million users and over half a billion exercises completed daily. Beyond our core learning product, we have also entered into literacy with Duolingo ABC, English proficiency testing with the Duolingo English Test, and even Math.

We are passionate about educating our users, making fact-based decisions, and finding innovative solutions to complex problems. We offer meaningful work, limitless learning opportunities, and collaboration with world-class minds. Come brighten your life and over half a billion more!

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