About the Role
- Contract-to-hire position.
- Bridge between technical teams and the market, translating complex product capabilities into compelling customer stories.
What You'll Do
Go-to-Market Strategy & Execution
- Partner with Product Management to develop and execute go-to-market strategies for new features and product launches.
- Create compelling product messaging and positioning that differentiates us in the market.
- Develop sales enablement materials, including one-pagers, demos, and technical documentation.
Cross-Functional Collaboration
- Work closely with Engineering, Product, Sales, and Operations teams to gather product insights and feedback.
- Proactively seek out technical stakeholders to understand product roadmap, capabilities, and limitations.
- Facilitate communication between technical and non-technical teams.
- Support project management of releases of new features and organization of tickets in partnership with Product.
Market Intelligence & Analysis
- Conduct competitive analysis and market research to inform product positioning.
- Analyze customer feedback, usage data, and market trends to identify opportunities.
- Create customer personas and use cases.
Content Creation & Technical Communication
- Develop technical content including whitepapers, case studies, and product documentation.
- Create and maintain product messaging frameworks and documentation websites.
- Collaborate with design and content teams on marketing collateral.
What We're Looking For
Drive & Initiative
- High-agency mindset: You don't wait for directionβyou identify what needs to be done and make it happen.
- Relentless curiosity: You're hungry to understand how things work and aren't satisfied with surface-level answers.
- Resourceful: Track down the right people, ask follow-up questions, and dig until you get the information you need.
- Ownership mentality: Take responsibility for outcomes and proactively solve problems.
Technical Aptitude
- Technical curiosity: Excited to learn about complex products and translate technical concepts for different audiences.
- Data-driven: Comfortable analyzing metrics, user data, and technical specifications to inform strategy.
- Systems thinking: Understand how different product components work together and impact the customer experience.
- Question formulation: Skilled at asking the right technical questions to extract meaningful insights from engineering and product teams.
Communication & Collaboration
- Cross-functional influence: Comfortable working with engineers, PMs, designers, and sales teams.
- Persistence: Won't take "I don't know" for an answerβyou'll find another way to get the information you need.
- Relationship building: Natural ability to build rapport with technical stakeholders and become their trusted partner.
- Clear communication: Can distill complex technical information into clear, actionable insights.
Experience & Skills
- 1-3 years of experience in product marketing, product management, or related technical roles.
- Bachelor's degree in Marketing, Engineering, Computer Science, or related field.
- Experience working with technical products or in B2B technology companies.
- Familiarity with product development processes and agile methodologies.
- Experience building websites and maintaining (ex: Framer).
- Strong analytical skills and proficiency with data analysis tools.
- Excellent written and verbal communication skills.
Bonus Points
- Previous experience in a technical role or engineering background.
- Experience with APIs, developer tools, or technical infrastructure products.
- Familiarity with sales engineering or technical sales processes.
- Experience presenting to technical audiences.
- Background in customer-facing technical roles.