About You

• You’re a strategic product leader who can set the long-term vision for Zapier’s organic growth and prioritize across growth surfaces.
• You bring 5+ years of experience in growth, ideally in SaaS with emphasis on user acquisition.
• You’re skilled at setting roadmaps and working with engineering and design to execute them.
• You understand SEO & GEO as platforms and have curiosity for generative search and positioning Zapier as an authoritative answer.
• You’ve scaled acquisition programs and driven durable growth loops and strategic investments.
• You are both analytical and intuitive, using data and user empathy to identify opportunities.
• You’re a cross-functional leader experienced in working with engineers, designers, content creators, and partners to deliver scalable solutions.
• You’re a strong communicator who articulates strategy, roadmaps, and results across a distributed team.
• You care about customer impact, focusing on connecting users with the right solutions at the right time.

Things You’ll Do

• Develop product-driven acquisition strategy and solve important problems for prospective users.
• Define multi-quarter roadmap for organic discovery and growth balancing experimentation with long-term bets.
• Build scalable, templated product-led pages and flows converting discovery traffic to signups.
• Shape GEO strategy to position Zapier as the authoritative automation brand in generative AI search and assistants.
• Run experiments impacting signups, product usage, and revenue.
• Expand offsite discovery footprint where prospects make automation decisions.
• Collaborate with designers, engineers, and content creators to deliver high-quality customer experience.
• Align team and stakeholders around common goals, fostering collaboration and pursuit of best ideas.
• Regularly report on results and create a culture of learning and progress.
• Connect weekly with customers and prospects to develop strong user empathy.