Outcomes You’ll Deliver

• Measurable Average Revenue per Visitor (ARPU) Growth – Deliver quantifiable increases in ARPU through strategic A/B experimentation and data-driven optimization initiatives
• Increased Experimentation Velocity – Accelerate testing cadence by partnering with growth engineers and leveraging platforms like VWO to increase experiment throughput and speed-to-insights
• Optimized Pricing & Packaging Strategy - Lead comprehensive pricing evaluations in partnership with finance, model revenue impact scenarios, and execute new packaging strategies that maximize monetization

In This Role You Can Expect To

• Define the roadmap for the growth team, articulating tradeoffs with various stakeholders to build consensus
• Conduct data analysis using both point-and-click tools like Sigma and raw SQL queries to find opportunities & analyze experiments
• Launch experiments in conjunction with engineers and through testing software such as VWO
• Partner closely with software engineering, design, and product marketing to drive subscription growth.
• Lead pricing and packaging strategy initiatives, collaborating with finance to model revenue scenarios and working with engineering to implement changes
• Build and maintain growth dashboards and reporting systems to track key metrics
• Present experiment results and strategic recommendations to executive leadership and cross-functional stakeholders with clear, data-backed insights

To Thrive In This Role, You Have

• Data Proficiency- You are the go-to person when it comes to understanding the data and are comfortable diving into the data without an analyst.
• Growth Experimentation Leadership- You understand when to test, what metrics to look at, and how to design experiments that deliver reliable results.
• Business Acumen- You are an expert at prioritizing based on what will have the biggest impact for the business.
• B2C Subscription Experience – You have experience working for a B2C subscription company and understand the unique challenges of subscription growth, retention, and monetization.
• AI Tool Proficiency – You leverage AI tools like Claude Code to boost productivity, streamline technical workflows, and stay at the forefront of product development best practices.

How You Play

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges.
• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed.
• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.
• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.