Key Responsibilities

• Own Growth Metrics: Take ownership of key growth KPIs including conversion rates and registration rate, monitoring and communicating those cross-functionally
• Drive Experimentation: Design and execute a high-velocity A/B testing roadmap, running dozens of experiments quarterly to optimize every touchpoint from acquisition to activation
• Optimize Pricing & Monetization: Lead pricing strategy and experimentation to maximize revenue while maintaining exceptional customer lifetime value
• Evangelize the Future: Establish a shared Growth vision that is communicated and bought in across the company
• Analyze & Iterate: Dive deep into data to understand user behavior, identify bottlenecks, and uncover growth opportunities—then move quickly to test hypotheses
• Cross-Functional Leadership: Collaborate closely with marketing, analytics, engineering, clinical, finance, and customer success teams to align on growth priorities and execute seamlessly

Qualifications

• Experienced Growth PM: 7+ years of product management experience with at least 3 years focused specifically on growth, in an ecommerce or subscription company, with preference for in D2C telehealth
• Experimentation Expert: Deep expertise in A/B testing methodologies and rapid experimentation frameworks—you've personally designed and analyzed hundreds of tests
• Pricing Savvy: Proven experience developing and testing pricing strategies, subscription models, and monetization approaches
• Data-Driven: Highly analytical with the ability to extract insights from complex datasets and translate them into actionable product decisions
• Bias Toward Action: You move fast, test quickly, and aren't afraid to fail—you know that velocity and learning are critical to finding growth levers
• Customer-Obsessed: Deep empathy for patients and understanding of healthcare customer journeys, particularly in the D2C telehealth space
• Systems Thinker: Comfortable working with engineers in developing platform paradigms that result in product development efficiencies
• Results-Oriented: Track record of driving measurable growth outcomes—you can point to specific metrics you've moved and experiments you've run

Nice to Haves

• Experience with healthcare compliance and regulations (HIPAA, FDA, etc.)
• Familiar with lifecycle marketing or growth marketing
• Experience with product-led growth strategies
• SQL or analytics tool expertise (Amplitude, Looker, etc.)