Responsibilities
- Drive organic growth across the student lifecycle by optimizing conversion funnels, amplifying referrals, and enhancing product-led acquisition features.
- Experiment and iterate on lifecycle engagement and re-engagement strategies to reduce churn and boost activation.
- Develop and refine pricing strategies and cross-sell experiences to maximize student lifetime value across programs.
- Partner with engineering and data to improve our growth data platform, including marketing attribution, tracking infrastructure, and experiment tooling.
- Be the voice of the student β deeply understand user behavior and use those insights to inform roadmap and product decisions.
- Communicate vision and priorities clearly across stakeholders, making smart trade-offs and aligning teams toward shared growth goals.
Requirements
- 10+ years of consumer facing growth product management experience.
- BA/BS degree in a quantitative discipline: computer science, statistics, applied mathematics, operations research, engineering, economics, etc.
- Track record of driving organic growth through product experiments and initiatives.
- Highly analytical (proficient in SQL & data visualizations) with strong communication skills to relay those insights.
- Ability to build relationships and influence decisions across different team members.
- Bias to action with ability to consider trade-offs and make decisions among competing priorities.
- Willing to be hands on to get the job done.
Bonus Points
- Previous startup experience, especially at B2B2C or B2C EdTech/Healthcare.
- Understanding technical aspects of software development.
- Experience working with Marketing Attribution and integrating/building tools to centralize data tracking.
