What You Will Do

• Own the DSP strategy and roadmap to drive scalable, AI-led performance across all channels, including display, video, and emerging formats.
• Evolve our optimization engine into an autonomous system that learns, adapts, and recommends actions to maximize pipeline and revenue outcomes.
• Partner with the Creative Personalization team to integrate adaptive creative and generative content into the media experience.
• Scale video and CTV activation using our proprietary account graph and identity data to deliver measurable B2B reach and engagement.
• Advance measurement and experimentation by building causal-lift frameworks that quantify pipeline influence across media types.
• Work with Engineering and Data Science to bring AI models into production that personalize bidding, pacing, and creative selection.
• Collaborate cross-functionally with GTM, Marketing, and Finance to define success metrics (media revenue, ROI, cost per pipeline dollar).
• Represent the advertiser and agency voice internally to ensure our DSP delivers intuitive, high-impact workflows that scale globally.

What Will Make You Successful

• Deep expertise in programmatic media, DSPs, and auction dynamics, with curiosity for how AI is reshaping them.
• You think like a systems architect, connecting creative, optimization, and measurement into unified intelligence loops.
• Fluency, or at least demonstrated curiosity, around AI product concepts (agentic systems, reinforcement learning, large model integration) and how they translate to user and business value.
• Experience expanding into new media formats (CTV, native, video) and solving for scale, latency, and measurement challenges.
• Strong partnership instincts that help you collaborate effectively across engineering, science, agencies, and GTM teams.
• Clarity under complexity: you prioritize ruthlessly, communicate with precision, and move teams toward decisive execution.

Qualifications

• 7–10+ years of product management experience, ideally in ad tech, DSPs, or large-scale AI-driven systems.
• Proven track record of driving growth through media optimization, measurement, or identity innovation.
• Strong technical literacy and comfort discussing architecture, ML models, or experimentation frameworks with engineers.
• Understanding of multi-channel programmatic ecosystems and B2B buying behavior.
• Excellent communication and storytelling skills with both executive and technical audiences.
• Bonus: Experience with generative AI or creative automation in a media or martech context.