Responsibilities

• Own the Conversion Funnel: Analyze site performance and identify friction or drop-off points to continuously improve the customer journey from landing page to checkout.
• Drive Subscriptions: Drive subscriber acquisition through optimized conversion funnels, landing pages, and checkout experiences
• Upsell to improve AOV: Implement personalization engines for product recommendations, upsells, and cross-sells
• Translate Data into Action: Collaborate with Analysts and Growth Marketers to uncover insights from user behavior, attribution data, and experimentation results.
• Measure & Report Performance: Establish KPI frameworks and reporting cadences. Own KPIs tied to site conversion, funnel efficiency, and key experiment outcomes.
• Lead CRO Strategy: Develop and execute A/B and multivariate tests on critical user journeys, partnering with design and analytics to optimize landing pages, PDPs, and subscription flows.
• Define Growth Roadmap: Prioritize opportunities for site performance, navigation, and messaging improvements that directly impact conversion rate.
• Enhance the On-Site Experience: Champion UX improvements that build trust, reduce friction, and highlight Bobbie’s unique brand and product story.
• Partner Cross-Functionally: Work with Lifecycle, Paid, and Creative teams to ensure a seamless experience between acquisition channels and the site.

Key KPIs

• Site Conversion Rate
• Checkout Completion Rate
• A/B Test Win Rate & Impact
• Bounce Rate & Funnel Drop-Off Reduction
• Revenue per Visitor (RPV)

Qualifications

• 10+ years in product management, growth, or CRO-focused roles in ecommerce or DTC.
• Strong understanding of ecommerce metrics (CVR, AOV, bounce rate, funnel performance).
• Experience with testing and analytics tools (Google Analytics, Optimizely, Hotjar, Amplitude, etc.).
• Proven track record of improving conversion rates and/or driving measurable site performance gains.
• Excellent cross-functional communication skills; able to align teams on shared growth goals.
• (Bonus) Experience in CPG, subscription commerce, or regulated product categories.

Work Environment

• Thrive in a fast-paced, collaborative startup environment.