Responsibilities
- Analyze user behavior and funnel data to identify conversion bottlenecks and opportunities
- Generate and prioritize hypotheses to improve web purchase conversion rate
- Plan, execute, and analyze A/B and multivariate tests from landing to checkout
- Collaborate closely with user acquisition, creative, analytics, and engineering teams to launch new funnels for different audiences and traffic sources
- Contribute to a culture of experimentation by documenting insights and sharing best practices
- Partner with design & copywriting to refine messaging, copy, and layout for clarity and impact
Requirements
- 3+ years of experience in growth marketing, product marketing, or CRO for B2C digital products
- Proven track record of improving conversion rates through experimentation
- Strong grasp of user psychology, UX principles, and experimentation frameworks
- Proficiency with analytics and BI tools such as Google Analytics, Amplitude, Tableau
- Ability to structure clear requirements for designers and developers
- Excellent written and spoken English (upper-intermediate or higher)
Preferred Qualifications
- Experience with health and fitness products, quiz-based funnels and/or subscription-based products
- Understanding of paid acquisition mechanics (Meta, Google, TikTok)
- Experience with Midjourney and other AI tools
- Copywriting skills
Candidate journey
- Recruiter call
- Meet a team member
- Skills assessment
- Business case
- Meet the Leadership team
Why You’ll Love Being Part of Welltech
- Grow Together: Join a culture that champions both personal and professional growth.
- Lead by Example: Every team member is empowered to inspire and make an impact.
- Results-Driven: Focused on achieving meaningful outcomes and making a difference.
- We Are Well-Makers: Be part of a movement creating a healthier, happier world.
