Product Marketing Manager

23 days ago

Job Description

Attentive is seeking a Product Marketing Manager to help support strategic product initiatives, specifically around our Identity and core SMS products. As part of the marketing team, you will be responsible for working cross-functionally with Product Management, Marketing, Revenue Enablement, and Client Strategy to drive the growth of our platform. This is a high-impact role that will help position Attentive as the AI marketing platform for leading brands and arm our internal teams with the materials they need to be successful. In addition, educate current customers and prospects with the latest information on our products and features.

Why Attentive needs you

  • Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
  • Help gather and distill feedback from our customers and partners about the current product suite and identify new market opportunities
  • Develop comprehensive messaging and positioning for your product areas
  • Lead the development of high-quality external marketing and educational content for our website, blog, customer-facing help site that will communicate the value and differentiation of our products 
  • Build a release marketing process to ensure all customers are aware of our latest products and feature enhancements
  • Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable our CS teams

About you

  • 3-5+ years working in product marketing or closely related space
  • Experience working for a B2B SaaS-based technology startup is a plus
  • Passion for performing marketing research and keeping up to date on industry trends
  • Deep knowledge of CRM (ex: Salesforce), marketing tools (ex: Pardot/Hubspot), and project management platforms (ex: Asana/
  • Experience influencing cross-functional stakeholders at a variety of levels 
  • Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
  • Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization 
  • Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for our customers and their perspectives

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $88,000 - $138,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location

About Attentive

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Attentiveยฎ is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 8,000 leading brands like CB2, Urban Outfitters, Crocs, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.

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