Who You Are

• A strategic product leader thriving at the intersection of data, design, and business impact.
• Experience building product-led systems that drive measurable outcomes.
• A systems thinker who has built and/or scaled onboarding, activation, or PLG funnels.
• AI native with best practices in leveraging AI for velocity and learning.
• Comfortable with experimentation, conversion optimization, and defining success metrics.
• An effective influencer across product, design, engineering, GTM, and leadership teams.
• A data-informed decision-maker fluent in funnel and data analysis.
• A proactive leader who operates with ownership and clarity in fast-moving, ambiguous environments.

What You’ll Do

• Lead strategy and roadmap for activation & expansion product team, covering onboarding, activation, and attach.
• Define end-to-end onboarding and growth experience for schools using AI and product-led growth principles.
• Influence and communicate vision and progress with execs, c-suite, leadership, and cross-functional partners.
• Partner with engineering, design, AI, data, and GTM teams to build and iterate in-app onboarding and upsell experiences.
• Identify and remove friction in activation and attach funnels using data and customer feedback.
• Design, run, and analyze experiments to improve conversion and critical metrics.
• Define and report success metrics and share progress across teams.
• Drive alignment and execution across PDE, GTM, and AI teams to achieve measurable outcomes.

What You Bring

• 7+ years of product management experience, ideally in SaaS.
• Proven ownership of growth, onboarding, or activation funnels with measurable outcomes.
• Hands-on operator able to define strategy, validate hypotheses, and deliver results quickly.
• Strong prioritization and structured thinking skills in fast-paced environments.
• Deep comfort with product metrics, funnel analysis, and experimentation (SQL a plus).
• Collaborative and clear communicator building strong cross-functional partnerships.
• Experience launching or optimizing AI-powered features preferred.