Responsibilities

• Own the strategic customer problem portfolio that informs the evolution of onX Hunt’s product and business models.
• Define and evolve the product's packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities.
• Collaborate with Engineering, UX, QA, and cross-functional teams to ensure priorities are clearly defined and translated into scalable, customer-centric solutions.
• Build and lead a small but high-leverage team focused on strategic opportunity identification, business growth, and tiered value delivery.
• Partner with BI and Finance to model the business impact of packaging, pricing, and feature placement decisions.
• Provide strategic input to Marketing and Product Management to support GTM planning and optimize messaging strategies that drive conversion.
• Contribute to long-range planning and product strategy discussions at the business unit level.
• Shape and refine the product metrics framework in partnership with BI and Finance, ensuring we measure what matters — usage, conversion, retention, and ARPU.
• Establish a data-driven culture connecting customer behavior and business outcomes to inform prioritization and validate impact.
• Partner across vertical and platform teams — including Marketing, Sales, and Customer Support — to align priorities and customer experiences across the suite.
• Lead through influence by providing context, clarity, and connection — ensuring alignment without dependency on hierarchy.

Requirements

• 10+ years of progressive product management experience leading software products or platforms, including large-scale, cross-functional teams or multi-line product portfolios in B2C environments.
• Bachelor’s degree or equivalent practical experience.
• Deep understanding of consumer-facing software ecosystems across mobile, web, and connected platforms.
• Proven ability to lead cross-functional teams and drive outcomes through influence in complex, matrixed environments.
• Experience defining and using product success metrics to drive business decisions, including familiarity with user segmentation, cohort modeling, and growth levers.
• Experience shaping or scaling new products or business functions from inception through maturity.
• Strong communicator who can translate complexity into clarity; aligning executives, cross-functional teams, and technical partners around shared outcomes.
• Demonstrated ability to bring clarity to ambiguous, multi-stakeholder initiatives; balancing analytical rigor with a bias for action.
• Demonstrated ability to leverage emerging technologies, particularly AI and machine learning, to inform product vision, user experience, and operational efficiency.
• Permanent US work authorization is a condition of employment with onX.
• Ability to travel monthly for multiple days to a corporate office or other onX strategic location, such as a Basecamp.

Added Bonuses

• Located in Missoula or Bozeman, MT, or a willingness to relocate.
• Hands-on leadership delivering mobile-first.
• Master’s degree in a business or technical field.
• Experience building or leading products for communities with strong identity, legacy, and regional diversity.
• Proven ability to align product strategy with business and monetization goals — including pricing, packaging, and tiering considerations.

Work Locations

• Strong preference for Missoula or Bozeman, MT; will consider remote work in an onX Basecamp location for strongly qualified candidates.
• Relocation assistance available for hires willing to relocate to Montana offices.
• Available Basecamps near Austin, TX; Denver, CO; Kalispell, MT; Minneapolis, MN; Portland, OR; Salt Lake City, UT; and Seattle, WA.

Compensation & Benefits

• Salary range between $169,000 to $211,000 depending on experience and qualifications.
• Eligible for common share options with vesting schedule and potential annual bonus of 10% based on company performance.
• Comprehensive health benefits including no-monthly-cost medical plan.
• Parental leave plan of 5 or 13 weeks fully paid.
• 401k matching at 100% for the first 3% saved, 50% from 3-5%.
• Company-wide outdoor adventures and outdoor industry perks.
• Annual funds to fuel active lifestyle and flexible time away packages including PTO, STO, VTO, quiet weeks, and floating holidays.