Responsibilities

• Define the lifecycle and conversion product strategy across consumer surfaces and execute improvements to sign-up, first-use flows, and intent pathways.
• Architect the activation model and translate it into shipped onboarding, guidance, and personalization features.
• Design and evolve engagement loops that drive early habit formation and long-term retention.
• Own the re-engagement and resurrection strategy, building targeted in-product re-entry paths and coordinating cross-channel triggers.
• Lead experimentation tooling and plans, running high-velocity tests and driving rollout of successful patterns.
• Conduct deep funnel analysis, synthesize insights, and identify leverage points for roadmap priorities and optimization.
• Partner closely with engineering, design, analytics, and marketing to align on KPIs and ensure cohesive lifecycle experiences.
• Communicate strategy, insights, tradeoffs, and outcomes clearly with stakeholders and senior leadership.

Requirements

• 8–12+ years of product management experience with expertise in growth, activation, lifecycle, or conversion optimization.
• Proven track record driving measurable outcomes with product intuition and hands-on experimentation and analysis.
• Fluency in growth frameworks, funnel instrumentation, segmentation, and behavioral analytics.
• Ability to simplify complex systems, clarify ambiguity, and influence cross-functional partners.
• Strong communication skills calibrated for leadership.
• Experience in consumer applications, fintech, home management, marketplaces, or trust-centric consumer products.
• Familiarity with personalization systems, recommendation engines, or predictive models.
• Comfort with self-serve analyses such as SQL.