Responsibilities

• Build and execute lifecycle campaigns including onboarding, activation, retention, and churn prevention.
• Design and run growth experiments to improve acquisition, activation, and retention.
• Own multi-channel campaign strategy and performance across digital and telesales channels.
• Translate data into strategy using analytics tools to maximize ROI and customer lifetime value.
• Collaborate with Product, Telesales, and Operations to align campaigns with customer behavior and product roadmap.
• Document and scale successful experiments into repeatable frameworks and playbooks.

Requirements

• 5+ years in lifecycle marketing, CRM, or product-led growth roles, ideally in fintech or related sectors.
• Hands-on experience building end-to-end automated customer journeys in CRM platforms like Braze, CleverTap, etc.
• Expertise in multi-channel campaigns including SMS, WhatsApp, push notifications, and in-app messaging.
• Experience running structured A/B tests and optimizing funnels using GA4, Mixpanel, Amplitude, or Looker.
• Strong cross-functional collaboration with Product, Data, Operations, and Sales teams.

Work Environment and Benefits

• Fully remote role within UTC -1 to UTC +3 time zones.
• Work with diverse teams across UK, Europe, and Africa.
• Access to professional development programs and coaching partnerships.
• Family-friendly policies and flexible working arrangements.
• Well-being support and career growth opportunities.