Responsibilities

• Own the strategy and roadmap for client marketing & advertising products, spanning digital campaigns, lifecycle marketing, and offline channels such as print and direct mail.
• Define end-to-end marketing workflows that help agents and teams plan, launch, and measure campaigns across channels (ads, email, SMS, social, print/direct mail) from within the Luxury Presence platform.
• Partner with Client Marketing leadership to create scalable client programs and 1ccampaign in a box2 offerings (e.g., listing launch playbooks, neighborhood farming packages, print/direct mail bundles) and turn them into productized experiences.
• Develop templated campaigns and playbooks that encode marketing best practices while still allowing for brand-appropriate customization by agents and teams.
• Collaborate with AI/ML teams to enhance AI-powered assistants and creative tools that help clients generate copy, creative, and campaign structures quickly and on-brand.
• Build segmentation, targeting, and personalization capabilities that make it easy for clients to reach the right audiences at the right time across channels.
• Design intuitive, premium user experiences that reflect our luxury brand while remaining simple enough for busy, non-technical users to adopt quickly.
• Create clear reporting and insights that tie marketing activity to lead generation, pipeline, and ROI, helping clients understand whats working and where to invest next.
• Evaluate and launch new channels and offerings, including third-party partnerships (e.g., print, direct mail, or specialty media providers) that can be packaged and delivered through our platform.
• Work cross-functionally with CRM and lead management teams to ensure campaigns are tightly integrated with contact data, lead routing, and nurturing workflows.
• Define and track success metrics across adoption, engagement, campaign performance, and revenue impact  and use these metrics to prioritize and iterate.
• Act as the voice of the client marketer inside the organization, bringing market insights, client feedback, and competitive intelligence into the product planning process.

Requirements

• 7+ years of Product Management experience with demonstrated progression to senior/staff level.
• Strong background in marketing and/or growth, ideally having partnered closely with marketing teams or owned campaigns yourself earlier in your career.
• Experience building marketing, CRM, or advertising products in a B2B SaaS environment (e.g., campaign management, lifecycle marketing, email/SMS tools, marketing automation, ads, or similar).
• Comfortable working across multiple channels, including paid media (e.g., Meta/Google), owned channels (email, SMS), and offline tactics (print, direct mail, event marketing, etc.).
• Deep understanding of performance and lifecycle marketing fundamentals  funnels, conversion rates, CAC, LTV, attribution basics  and how these inform product decisions.
• Proven ability to take ambiguous client needs and turn them into clear product strategies, roadmaps, and shipped experiences.
• Experience designing or overseeing premium UX for non-technical users, with strong instincts for simplicity, polish, and brand alignment.
• Highly data-driven, with experience running experiments, interpreting campaign and product analytics, and using insights to iterate.
• Excellent cross-functional collaboration skills; youre comfortable working with marketing, sales, client success, operations, design, and engineering.
• Strong written and verbal communication skills; able to articulate vision, tradeoffs, and priorities to both executives and individual contributors.

Preferred Qualifications

• Experience building or working with marketing platforms such as CRMs, email/SMS tools, or advertising management platforms.
• Hands-on experience at some point in your career running campaigns (e.g., Google Ads, Facebook Ads, email/SMS campaigns, direct mail programs, or similar).
• Background in PropTech, real estate, or lead generation platforms where marketing and advertising drive core business outcomes.
• Familiarity with AI/ML applications in marketing, such as content generation, audience modeling, or performance prediction.
• Experience packaging marketing services (e.g., managed services, campaign bundles, print/direct mail programs) into scalable, repeatable offerings.