Role

• Identify and prioritize improvements across the acquisition journey, including website optimization, SEO, signup flows (individual + team), onboarding, activation, and referral loops.
• Strengthen virality by building referral incentives, shareable AI outputs, and other lightweight loops that attract new users organically.
• Develop high-impact website experiments (messaging, IA, funnels, CRO) that increase visit-to-signup conversion rates.
• Partner with Brand, Product, and Demand Gen to ensure consistent storytelling and unified acquisition messaging across all surfaces.
• Design fast, intuitive onboarding flows that guide new users to their first “aha” moment within minutes.
• Create AI-powered activation experiences (e.g., auto drafts, personalized splits and labels, etc.) that immediately showcase differentiated value.
• Build contextual in-product guidance, tooltips, nudges, checklists, and walkthroughs that help users complete key activation steps with minimal friction.
• Run rapid A/B tests on onboarding, feature education, and value prompts to improve activation conversion rates across segments.
• Partner closely with Product and Engineering to streamline setup, reduce cognitive load, and remove blockers that delay new users from experiencing core AI features.
• Build intuitive pathways for individuals to form teams, including seamless teammate invites, shared workflows, and contextual prompts that highlight the value of collaborating in Superhuman Mail.
• Design team onboarding and activation experiences that help new teams quickly adopt collaboration features and team’s based content and workflows.
• Launch expansion-focused nudges and lifecycle programs that surface the right value at the right time, encouraging teams to add teammates and activate dormant seats.
• Develop team-level product-qualified account (PQA) signals based on usage patterns, collaboration intensity, and admin behavior to identify high-intent expansion opportunities.
• Run targeted experiments on team growth levers, including team invites, admin prompts, collaborative AI features, and upgrade surfaces, to increase seat expansion and overall team size.
• Partner with Sales and Customer Success to build seamless PLG → PLS handoffs, ensuring high-intent teams graduate into larger team and enterprise plans.
• Manage, mentor, and inspire a team of growth product managers, engineers, and marketers to achieve ambitious growth objectives.
• Foster a high-performance, experimentation-friendly culture that supports rapid iteration and continuous improvement.
• Collaborate with peer marketing and product leaders across Superhuman Mail, Grammarly, and Coda to ensure alignment on growth strategy and execution.
• Lead the organization with clear prioritization, communication, and a commitment to Superhuman’s values.

Ideal Qualifications

• 10+ total years of experience in Growth and at least 5 years of Growth Product experience at a B2B PLG SaaS startup.
• Big Rock Prioritization: Generate innovative and game-changing ideas that have a 10x impact on business performance.
• Hybrid Business Model Expertise: Navigate and optimize the B2C2B funnels where individual users evolve into team and enterprise accounts.
• Revenue Growth Optimization: Drive monetization strategies, including upsell, cross-sell, and expansion initiatives.
• Product Sense: Identify high-impact opportunities and translate user insights into effective solutions through pattern recognition, testable hypotheses, and elegant product experiences that balance user and business needs.
• Roadmap Development: Craft and execute growth roadmaps that balance high-impact initiatives with rapid experimentation.
• Growth Mindset: Identify growth opportunities across the customer lifecycle and prioritize initiatives that drive measurable impact.
• Data-Driven Decision-Making: Proficiency in analyzing data to inform strategies and set clear, actionable goals.
• Team Building: Recruit, mentor, and manage high-performing growth product and marketing team.
• Cross-Functional Collaboration: Work closely with GTM, product, and engineering teams to align goals and strategies.
• Communication Skills: Clearly articulate campaign strategies, goals, and outcomes to stakeholders.
• Create Delight: You create moments of joy and fulfillment for customers and employees by building intentional experiences that deliver pleasant surprises.
• Deliver Remarkable Quality: You approach everything with exceptional quality and simplicity, setting new standards that compel others to share our work.
• Embrace the Extraordinary: You form bold visions that push limits and defy status quo, using ambitious goals to drive rapid learning and ultimate success.
• Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.