Overview

• The Senior Product Management (Growth) at Weedmaps is responsible for defining the vision, strategy, and roadmap that realize our mission of being the hub for all things cannabis.
• Own the end-to-end shopper journey and drive measurable improvements in acquisition, activation, and retention across the Weedmaps ecosystem.
• Combine customer insights, experimentation, and scalable growth frameworks to optimize user experiences, reduce friction, and build durable growth loops.
• Work closely with Marketing to develop a cohesive cross-channel strategy and lead the demand-gen approach.
• Optimize martech setup to expand self-service capabilities and drive a culture of testing, learning, and rapid iteration.
• Requires deep understanding of growth mechanics, marketplace dynamics, and cannabis commerce.
• Build strong relationships across the organization and communicate clearly with technical and non-technical partners.

The impact you'll make

• Define and own the growth roadmap accelerating shopper acquisition, activation, retention, and re-engagement.
• Translate business goals, shopper insights, and market opportunities into a clear, data-driven roadmap and prioritized backlog.
• Lead cross-functional teams to execute high-impact growth initiatives efficiently and collaboratively.
• Develop and refine demand-generation strategies, optimize funnels, and build scalable growth loops through experimentation and learning.
• Monitor and report on performance of growth initiatives using quantitative and qualitative insights to guide strategy.
• Identify friction points and opportunities aligning growth strategy with user needs and business goals.

What you've accomplished

• Bachelor’s degree or equivalent work experience.
• 5+ years product management experience in a growth focused role.
• Deep data background using self service analytics tooling (Mixpanel, Amplitude, Heap, etc).
• Hands-on experience with martech/lifecycle tooling (Braze, Branch, Segment).
• Experience partnering with Marketing and Lifecycle teams to build unified growth strategies.

Bonus points

• Strong strategic and analytical aptitude with proven ability to define and execute growth strategies grounded in data and experimentation.
• Deep understanding of growth frameworks and demand generation driving acquisition, activation, retention, and re-engagement.
• Exceptional collaboration and cross-functional influence with Marketing, Lifecycle, Engineering, and Data.
• Technical fluency and martech familiarity to optimize stacks and enable scalable self-service tools.
• Strong communication and storytelling skills to build alignment and influence senior stakeholders.
• Bias for action and comfort with ambiguity, rapidly testing and iterating strategies.
• User-obsessed mindset to deeply understand shopper motivations and drive growth.
• Experience leading teams through influence leveraging strong relationships and clarity.