Product Marketing Manager, Email

3 month ago

Job Description

Attentive is seeking a Product Marketing Manager to help support strategic product initiatives specifically around our email and new verticals products. As part of the Marketing team, you will work in close collaboration with others in Marketing, Sales, Sales Enablement, Client Strategy, and Product. Through competitive analysis, differentiated positioning and a solid GTM strategy, you will help arm our sales team and educate prospects about the potential of our products. The ideal candidate for this role has past product marketing experience in the email marketing space.

Why Attentive needs you

  • Develop External Content: Create and drive additional content that supports our GTM motion including demo videos, customer testimonials, and sales assets
  • Drive Product Launches: Work closely with Product and our Comms team to announce tier-1 features to the market at large
  • Build Internal Assets: Develop comprehensive messaging and positioning, sales plays, customer stories and other assets that successfully arm sales and client strategy teams with the right pitch to help customers and win new business
  • Enable the Field: Work closely with Enablement counterparts in both Sales and Client Strategy to establish training curriculums in support of all customer-facing teams
  • Collaborate on Competitive Research: Collaborate with senior leaders in Product, Marketing, Client Strategy and Sales in defining competitive positioning and understanding relevant technology advancements from competitors

About you

  • 3+ years working in product marketing or closely related space
  • Experience working for a B2B SaaS-based technology startup
  • Email product experience is strongly preferred but not required
  • Experience working closely with sales teams to ensure they are enabled with the competitive and sales content to effectively position products externally
  • Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
  • Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization

You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.

For US based applicants:

- The US base salary range for this full-time position is $88,000 - $138,000 annually + equity + benefits

- Our salary ranges are determined by role, level and location

About Attentive

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Attentiveยฎ is the leader in conversational commerce, reinventing business to consumer communication. Our SMS-first software platform helps everyone from entrepreneurs to enterprises strengthen relationships with their consumers in a new way. Through two-way, real-time, personalized communications, we drive billions in e-commerce revenue and over 8,000 leading brands like CB2, Urban Outfitters, Crocs, Jack in the Box, and Coach rely on Attentive to deliver powerful commerce experiences.

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