Responsibilities

• Ensure all creative strategy outputs meet a high bar for clarity, insight, and performance alignment
• Review, refine, and QA creative strategy work across channels and formats before production
• Manage and coach Creative Strategists to sharpen their thinking around hooks, angles, personas, and testing frameworks
• Provide direct, actionable feedback to improve quality and speed of work
• Build individual development plans focused on craft, strategic thinking, and performance ownership
• Own the connection between creative strategy decisions and outcomes such as nCAC, FO volume, and efficiency
• Ensure learnings are documented, shared, and applied across future tests
• Push for tighter feedback loops and faster iteration cycles
• Establish standards for what “good” creative strategy looks like
• Build repeatable frameworks for briefing, angle development, persona definition, and testing roadmaps
• Partner closely with Design, Video, and Creative Ops to improve brief quality and creative throughput
• Absorb day-to-day management, prioritization, and QA responsibilities to support the Director of Creative Strategy

Requirements

• 3–5+ years in performance creative or creative strategy roles within DTC, growth marketing, or paid media environments
• 1–2+ years managing or leading creative strategists, copywriters, or performance creatives
• Strong writing and briefing skills across static, UGC, and video formats
• Proven ability to coach, develop, and elevate others
• Deep understanding of how creative strategy drives performance outcomes
• Comfortable balancing creative ambition with real performance constraints

Approach to the Role

• Obsessed with clarity and allergic to vague briefs
• Gives direct, thoughtful feedback that makes work better fast
• Treats performance data as a creative input, not a postmortem
• Leads calmly and decisively in fast-moving, high-output environments
• Cares deeply about building systems, not just shipping one-off wins