Head of Product Marketing, Circle

11 days ago

Job Description

Weโ€™re looking for an experienced Product Marketing leader as we enter Circleโ€™s next phase of growth. This role sits on our GTM leadership team and reports directly to Circleโ€™s co-founder/Chief Revenue Officer.

As the head of product marketing, you will oversee all positioning, storytelling, internal enablement, market intelligence, and product launches at Circle. Youโ€™re a storyteller at heart.

We have an ambitious product roadmap and the business is growing fast. To realize our potential, you will need to have a deep understanding of the market, our customers, the competitive landscape, and trends. And youโ€™ll need to be able to enable our marketing, sales, and customer success teams so that our GTM org is aligned.

Our product marketing function is connected to the entire organization and partners closely with nearly every function. One day you might be working alongside our CEO to dial in messaging for a major feature launch. The next day you might be creating internal enablement for the sales team, writing launch copy, or delivering a live training to 500 people. When we nail our product marketing efforts, every GTM function benefits.

What you'll be doing

  • Develop launch plans for Circleโ€™s new features and products. It starts with you. Youโ€™ll determine our strategy, the audiences, the positioning and how to communicate to the market. You will determine the scope of our releases and develop playbooks that our GTM org can use to execute and bring new features to market.
  • Level-up our storytelling and increase the attention our products get in the market. As the head of product marketing, you will help us stand out in a crowded market. You love conceiving of unique campaigns. Youโ€™re comfortable working with designers to leverage videos, animation, and motion to add polish. You have excellent taste when it comes to telling customer stories and you know how to put yourself inside the mind of our ICP.
  • Craft consistent messaging for how we talk about our product. You obsess over words and copy. Youโ€™re an excellent writer. You can take complex ideas, language, and products and distill them down to their essence. Our head of product marketing will create positioning and messaging briefs for the broader GTM team so that our whole org is using the language when describing our products in the market.
  • Build our internal enablement engine for our marketing, sales, and customer success team. Youโ€™ll educate our GTM teams about new features, how to talk about the product, language to use, benefits to various ICPs, etc. Youโ€™ll help our entire GTM org use the same language and align messaging across departments. You will ensure that team members are informed and can effectively communicate the value proposition of the product to prospects and customers.
  • Develop external enablement materials to educate and engage the company's customers and potential customers. These materials can include product guides, how-to videos, FAQs, case studies, webinars, and interactive demos. While our product marketing function will typically create these resources directly, youโ€™ll often collaborate with our content team and design studio.
  • Lead our market intelligence efforts. You will develop a deep understanding of the competitive landscape. Youโ€™ll lead market research efforts to gain a deep understanding of customer needs, trends in our market, and distill these learning down so they can be shared with the broader org.

What you'll need to be successful

  • Strong alignment with our values. Find our values on our career page if you havenโ€™t read up on them yet.
  • You are proficient in English (spoken, written, and reading) at a CEFR Level C1 / ILR Level 5.
  • You have at least 7+ years of Product Marketing experience in a high-growth SaaS company. With at least 4 of those managing a related team. Youโ€™ve done this before.
  • You are an excellent writer and communicator. You obsess over words. You love writing copy. Youโ€™re able to put yourself in the audiences shoes and understand how they will feel when they see your marketing.
  • You can point to work youโ€™re proud of. Examples could be creative campaigns, customer stories youโ€™ve developed, marketing site re-brands, product launches, internal enablement youโ€™ve created for the team, market research learnings, a product announcement video that received a lot of attention. The best candidates for this role will be able to point to their track-record and artifacts of their best work.
  • Youโ€™re customer-obsessed and market-obsesses. You will need to love the creator market we serve to thrive in this role. Experience in the creator or community market is a nice-to-have, not a must have. But you should be excited to dive deep into understanding the space Circle plays in.
  • As a product marketing leader, youโ€™ve supported a high-velocity product and engineering org with high output. Our team releases a lot of new features, product, and improvements every quarter. Our product marketing function needs to support an ambitious product roadmap.
  • Youโ€™re able to thrive in a fast-growing, venture backed startup environment that requires quick decisions and action โ€” while also knowing when to invest long-term and understand downstream effects of your decisions.
  • You are a leader and a coach with a track record of helping members of your team grow in their roles.
  • Youโ€™re an excellent presenter and strong presentation skills and executive presence.
  • You have a strong work ethic. Weโ€™re a fast-growing venture backed startup with ambitious plans and our team has a lot to deliver on.

The fun stuff

Fully remote: work from anywhere in the world!

Autonomy and trust to do your job: we care about outcomes over everything else.

Paid time away: all employees are given 35 days of PTO annually.

Generous U.S. benchmarked compensation and startup equity no matter where you are in the world.*

Awesome medical coverage with 100% coverage for you and your family, or medical reimbursement options where applicable!*

Home office stipend to help you get up and running.

Learning & development stipend to help you level up your professional skills.

Annual bonus potential for roles that don't already receive variable income or commission.

Company retreats: Twice a year, the Circle team gets together for a fully paid company retreat in incredible places around the world! Weโ€™ve had past retreats in Colombia, Portugal, and Mexico, with more planned on the horizon.

About Circle


Circle is building the worldโ€™s leading all-in-one platform for online communities. We make it possible for creators, coaches, educators, and businesses to bring together their audience with engaging discussions, live streams, events, chat, courses, and payments โ€” all in one place, all under their own brand.

Weโ€™re proud to be a fully remote company of around 120 (and growing!) team members from 30+ countries around the world. We strive to find exceptional talent, empower them to do their best work, and in turn, have a meaningful impact in their own lives. We donโ€™t track hours, but we manage for outcomes in an a-synchronous culture.

Twice a year, we bring the whole company together for incredible company retreats in beautiful places around the world!

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