What You Will Do

• Own the activation and adoption strategy across Lattice, setting clear direction on where to invest and why; not just what experiments to run
• Connect activation work directly to business outcomes, tying improvements in onboarding, usage, and habits to retention and long-term customer value
• Work horizontally across multiple products and surfaces, including onboarding, the homepage, Meetings, Updates, Feedback, and more, to create cohesive growth experiences
• Map the end-to-end user journey, identify the biggest drop-offs and opportunities, and prioritize the highest-impact bets
• Build and iterate on growth loops that drive meaningful, repeat usage (not vanity metrics)
• Clearly communicate strategy, learnings, and tradeoffs to a wide range of stakeholders, bringing partners along with you through data and storytelling
• Partner closely with Engineering and Design to ship quickly, and with Product Marketing and Customer Experience to amplify what works
• Define, track, and learn from key growth metrics: activation, cohorts, repeat usage, and retention signals
• Talk to customers early and often to validate that what you’re shipping is genuinely improving their day-to-day work

What You Will Bring to the Table

• 6+ years of product management experience, ideally in growth, lifecycle, or adoption-focused roles
• A track record of improving product activation, engagement, or retention through shipped product changes
• Comfort running experiments without perfect data and learning quickly from outcomes
• Experience working closely with Engineering and Design to ship iteratively and often
• Clear, concise communication skills and a habit of sharing what you’ve learned
• Empathy for managers and employees trying to do meaningful work consistently

Bonus

• Experience with B2B SaaS or HR technology products
• Familiarity with behavior-driven design, habit formation, or lifecycle frameworks
• Experience partnering with Customer Success or GTM teams on adoption initiatives