Senior Product Manager: Activation

2 month ago

Job Description

Zing AI Coach โ€“ the first AI Fitness Personal Trainer revolutionising the way you approach health and wellness. Three years ago, we embarked on a mission to redefine the fitness landscape by crafting the world's first.

At Zing, we are not just another fitness app โ€“ we're a movement. Our vision is to empower individuals worldwide to unlock their full potential, both physically and mentally, through transformative journeys towards better health and well-being.

Joining Zing means becoming part of a dynamic team, united by our passion for innovation in the Health & Fitness market. With offices in Poland and Cyprus, and a global network of talented individuals worldwide, we offer a work environment that's not only highly flexible but also fosters creativity and collaboration at every turn.

Zing Coach is seeking a seasoned Senior Product Manager to spearhead the User Activation team and ensure our new users form healthy fitness habits within their first 30 days. The ideal candidate will have a minimum of 8 years of experience in product management, with a strong background in B2C subscription apps, particularly in industries where habit formation is critical for retention.


  • Take ownership of new user onboarding and activation at Zing, delivering an optimized user experience influencing habit formation of using the Zing app within the userโ€™s first 30 days
  • Lead the ideation, prioritization, and execution of the Activation teamโ€™s product and experimentation roadmap
  • Run extensive A/B testing and UX experiments to iterate on the onboarding and Activation flows for impact on habit forming and retention rates
  • Understand Zingโ€™s core segments and habit behavior personas to optimize the Moments of Activation per segment
  • Formulate Activation and habit tracking metrics to impact workout retention, customer churn, and upsells in the customerโ€™s first month, thereby moving the needle on customer LTV
  • Collaborate closely with AI teams, UX Research, Data Analytics, UX/UI Design, CRM, User Acquisition, Marketing, business leadership, etc. for roadmap alignment
  • Work closely with Engineering for quality and timely delivery of new features on both iOS and Android apps
  • Be hands-on with generating data insights and qualitative feedback to drive decisions for product innovation
  • Contribute to the larger product culture at Zing with best practices and set an example for fellow team members like a mentor
  • Stay current on industry trends and best practices in user activation, habit formation, and mobile app design

We expect that you have

  • Experience: Minimum 8 years in product management, with at least 2-3 years of driving retention growth for B2C subscription apps
    • Strong preference: Experience delivering wins for new user onboarding/activation/habit-forming experiences for personal development apps (fitness, health, education), gaming apps, or apps with natural habit cycles
    • Bonus: Deep understanding of habit formation principles and behavior psychology
  • Master at A/B experimentation with practical knowledge of best practices
  • Excellent problem-solving and data-driven product skills
  • Immaculate communication and collaboration skills, with the ability to influence and work effectively in fast-paced, cross-functional environments
  • Knowledge and experience with best practices of agile and scrum product development
  • Excellent project management and organizational abilities
  • Great communication skills and fluency in English

Why working at Zing is awesome

  • Be part of the fastest-growing fitness and lifestyle startup
  • Opportunities for rapid career development in a hyper-growth startup
  • Excellent work environment: the company is small enough to be person-oriented
  • Work-life balance to suit everyone: flexible working hours
  • A supportive, English-speaking environment

Come be a part of something extraordinary at Zing AI Coach โ€“ where innovation meets inspiration, and every day brings new opportunities for growth and impact.

If you are passionate about understanding user needs and contributing to the development of a user-centered product, we would love to hear from you. Join us and help us create an exceptional user experience for Zing Coach

About Palta

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Palta is a multi-product tech platform developing several mobile apps focused on health and well-being with a combined audience of more than 50 million monthly active users. Our portfolio includes such successful companies as Flo (global leader in female health), Simple (a nutrition and wellness app with over 15m downloads), Zing (personal fitness trainer), and more. 
The rapid portfolio growth is fuelled by the recently raised $100 million in a series B round led by VNV Global.

Simple Fasting, part of the Palta family, is a game-changing AI-powered health & wellness platform aimed to provide intermittent fasting followers with a solution that would support them in achieving tangible fitness results.

Our mission is to give day-to-day personal insight into people's nutrition leading to healthier lives through behavior change.

Simple is the most popular fasting app in the US. The  app securely aggregates, stores and analyzes user data to help users make long-term lifestyle changes that can improve their wellbeing.

The company collaborates with doctors and health researchers to develop science-based solutions that are 100% safe.

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