Responsibilities
- Define and execute a growth/MarTech infrastructure vision aligned with company objectives, creating a roadmap for business value through insights and analytics.
- Build cross-channel infrastructure to simplify campaign orchestration via automation, enabling faster experimentation, personalization at scale, and sustainable growth.
- Establish a foundation for rapid A/B testing and campaign iteration across channels.
- Evaluate and manage vendor partnerships with a build vs. buy approach.
- Lead data-driven initiatives for customer personalization to enhance marketing and engagement.
- Collaborate with legal, compliance, and security teams on data governance and regulatory compliance (e.g., GDPR, CCPA).
- Set KPIs and benchmarks for data product performance, using quantitative insights to improve initiatives.
- Serve as primary contact for data product initiatives, partnering across departments to translate complex data needs into scalable solutions and communicate to leadership and stakeholders.
Qualifications
- 8+ years experience in product management focused on martech, data product development, data infrastructure, or analytics platforms.
- Proficiency in SQL, data analytics, and familiarity with data engineering concepts such as ETL, data warehousing, and API integrations.
- Strong analytical skills with ability to make strategic product decisions using data and quantitative analysis.
- Excellent cross-functional collaboration and communication skills to explain data concepts to non-technical stakeholders.
- Adaptability and innovation to meet changing business needs and drive new data solutions.
Work Location and Mode
- Hybrid position requiring 2-3 days per week onsite at New York Headquarters or San Francisco/Bay Area Office.
- Relocation assistance available for candidates outside required locations.
