Responsibilities

• Own the strategic customer problem portfolio, guiding the evolution of onX Offroad’s product and business models.
• In partnership with the General Manager to define product packaging and tiering, informed by market segmentation, user behavior, and revenue opportunities.
• Lead a product and engineering team focused on strategic opportunity identification, business growth, and tiered value delivery.
• Collaborate cross-functionally with Engineering, User Experience (UX) Design, QA, Business Intelligence, Finance, Sales, and Customer Experience to translate strategy into scalable, customer-centric solutions.
• Model the business impact of pricing, packaging, and feature placement decisions.
• Partner with the General Manager, BI, and Finance to model the business impact of packaging, pricing, and feature placement decisions.
• Shape the product metrics framework to ensure clear visibility into usage, conversion, retention, and ARPU.
• Establish a data-driven product culture that connects customer behavior to business outcomes.
• Contribute to long-range planning and product strategy at the business unit leadership level.
• Lead through influence by providing context and clarity to drive alignment.

Requirements

• Ten (10) or more years of progressive product management experience leading software products or platforms, including large-scale, cross-functional teams or multi-line product portfolios in B2C environments.
• Bachelor’s degree or equivalent practical experience.
• Deep understanding of consumer-facing software ecosystems across mobile, web, and connected platforms.
• Proven ability to lead cross-functional teams and drive outcomes through influence in complex, matrixed environments.
• Experience defining and using product success metrics to drive business decisions, including familiarity with user segmentation, cohort modeling, and growth levers.
• Experience across multiple business/product stages, including shaping or scaling new products or business functions.
• Experience in partnerships and integrations with 3rd parties as part of delivering product experiences.
• A balance of product expertise in both core product experience and growth levers.
• Demonstrated ability to leverage emerging technologies, particularly AI and machine learning, to inform product vision, user experience, and operational efficiency.
• Strong communicator who can translate complexity into clarity; aligning executives, cross-functional teams, and technical partners around shared outcomes.
• Demonstrated ability to bring clarity to ambiguous, multi-stakeholder initiatives; balancing analytical rigor with a bias for action.
• Demonstrated ability to tie product efforts to business outcomes.
• Permanent US work authorization is a condition of employment.
• Ability to travel monthly for multiple days to corporate or strategic locations.

Added Bonuses

• Hands-on leadership delivering mobile-first product experiences.
• Passion and expertise in Offroading or Overlanding.
• Master’s degree in a business or technical field.
• Experience building or leading products for communities with strong identity, legacy, and regional diversity.
• Proven ability to align product strategy with business and monetization goals, including pricing, packaging, and tiering.

Work Location

• Position can be performed from onX corporate office, Basecamp, or Connection Hub within various US locations including Montana, Texas, Colorado, Washington, and others.