Impact
- Own the growth systems unlocking financial inclusion for 7M+ African customers.
- Architect segmentation frameworks, experimentation roadmaps, and lifecycle strategies.
- Influence product roadmaps, operations, and commercial priorities across 5 African markets.
- Enable access to products traditionally excluded from.
Opportunity
- Design growth infrastructure and segmentation frameworks guiding lifecycle strategy.
- Build campaigns to validate hypotheses and scalability.
- Influence product roadmaps, pricing strategies, and operations.
- Accountable for activation, retention, and LTV metrics impacting P&L.
- Create experimentation frameworks, segmentation models, and dashboards.
- Work with a large fintech dataset and unique distribution channels.
- Lead mission-driven growth contributing to COβ reduction and internet access.
Responsibilities
- Spend 60% designing frameworks and owning business outcomes; 40% validating strategies in CRM platforms.
- Design segmentation models, experimentation plans, lifecycle strategies, and measurement frameworks.
- Own revenue and retention metrics affecting business P&L.
- Partner with Product, Operations, and Commercial teams for insights and influence.
- Build hands-on campaigns in CRM tools (CleverTap/Braze) to test strategies.
- Lead growth initiatives across Kenya, Nigeria, Uganda, Ghana, and South Africa.
- Create dashboards, playbooks, and processes to empower teams.
Requirements
- 7+ years in growth, product marketing, or lifecycle roles with progression to strategic ownership.
- Proven track record of owning business outcomes impacting P&L.
- Experience influencing product roadmaps, operations, and commercial strategies.
- Skilled in designing segmentation models, experimentation roadmaps, and growth playbooks.
- Hands-on execution skills with CRM platforms (e.g., CleverTap, Braze, Customer.io, HubSpot, MoEngage).
- Strong analytical approach with structured problem-solving.
Location & Benefits
- Fully remote role within UTC -1 to UTC +3 time zones.
- Diverse teams across UK, Europe, and Africa.
- Professional development, coaching, family-friendly policies, and well-being support.
