Product Marketing Manager

2 month ago

Job Description

Weโ€™re seeking a talented and experienced Product Marketing Manager to drive the go-to-market efforts for our Instagram channel on a global scale.

The ideal candidate will have a strong product-led growth background and think of the customerโ€™s journey end-to-end, from acquisition plays to in-product experiences. In this role, youโ€™ll translate core product capabilities into end-user marketing, all the way to industry-level stories at conferences, marketing content, and campaigns.

The new team member will report to our Product Marketing Director and collaborate directly with Product-focused PMMs, to bring product launches into marketing campaigns, while partnering closely with the marketing team to drive campaigns that have both top-of-funnel and in-product impact.


  • Act as the voice of the customer by developing value propositions and differentiated positioning for Manychatโ€™s Instagram product, with strong messaging that drives awareness with target audiences.
  • Collaborate with the marketing team to develop and execute marketing strategies that align with our business objectives and target audience for Creator audiences using Manychatโ€™s Instagram product.
  • Develop high-quality, credible, and valuable content that drives adoption and usage to drive both short-term interest and long-term brand awareness.
  • Identify ways to drive breadth and depth of platform usage by identifying, packaging, and marketing use cases that are relevant for target audiences.
  • Run competitive and market analyses to develop differentiated positioning, messaging, and GTM strategies.


  • 5+ years of proven Marketing experience with at least 3 years of experience in B2B SaaS product marketing.
  • Strong communication skills with an ability to translate complex technical concepts into clear, compelling messaging that drives action.
  • High empathy and curiosity. You strive to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies.
  • Ability to operate autonomously in fast-paced environments where competitors, products, and customer segments are evolving quickly.
  • Strong analytical skills and the ability to deeply understand user needs, market dynamics, and competition.
  • Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders.


We care about your growth, well-being, and comfort

  • Annual professional development reimbursement.
  • Generous time-off policy to balance your work and life.
  • Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
  • Hybrid work format to choose between home and office.

Manychat is an Equal Opportunity Employer. Weโ€™re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.

This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure youโ€™re set up for success.

About ManyChat

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Manychat is a leading Chat Marketing platform that helps businesses run marketing and make sales through chats on Instagram, Facebook Messenger, and WhatsApp. As a Meta Official Business Partner backed by top investors, including Bessemer Venture Partners, Manychat has over 110 teammates across three global offices in New York, Barcelona, and Yerevan.

Manychat helps more than one million businesses worldwide interact with billions of customers in real-time at scale. Whether the use case is generating leads, increasing engagement, providing 24/7 customer support, accepting payments, or anything in between, Manychat helps businesses get closer to their customers, improve their ROI, and grow faster.

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