Job Description
Weโre seeking a talented and experienced Product Marketing Manager to drive the go-to-market efforts for our Instagram channel on a global scale.
The ideal candidate will have a strong product-led growth background and think of the customerโs journey end-to-end, from acquisition plays to in-product experiences. In this role, youโll translate core product capabilities into end-user marketing, all the way to industry-level stories at conferences, marketing content, and campaigns.
The new team member will report to our Product Marketing Director and collaborate directly with Product-focused PMMs, to bring product launches into marketing campaigns, while partnering closely with the marketing team to drive campaigns that have both top-of-funnel and in-product impact.
WHAT YOUโLL DO ๐
- Act as the voice of the customer by developing value propositions and differentiated positioning for Manychatโs Instagram product, with strong messaging that drives awareness with target audiences.
- Collaborate with the marketing team to develop and execute marketing strategies that align with our business objectives and target audience for Creator audiences using Manychatโs Instagram product.
- Develop high-quality, credible, and valuable content that drives adoption and usage to drive both short-term interest and long-term brand awareness.
- Identify ways to drive breadth and depth of platform usage by identifying, packaging, and marketing use cases that are relevant for target audiences.
- Run competitive and market analyses to develop differentiated positioning, messaging, and GTM strategies.
WHAT YOUโLL BRING ๐ฅ
- 5+ years of proven Marketing experience with at least 3 years of experience in B2B SaaS product marketing.
- Strong communication skills with an ability to translate complex technical concepts into clear, compelling messaging that drives action.
- High empathy and curiosity. You strive to connect the dots and align stakeholders across differing viewpoints, cultures, and geographies.
- Ability to operate autonomously in fast-paced environments where competitors, products, and customer segments are evolving quickly.
- Strong analytical skills and the ability to deeply understand user needs, market dynamics, and competition.
- Fluency in English, both written and verbal, to effectively communicate with internal teams and external stakeholders.
WHAT WE OFFER ๐ค
We care about your growth, well-being, and comfort
- Annual professional development reimbursement.
- Generous time-off policy to balance your work and life.
- Competitive medical, dental, and vision coverage for you and your dependents (via PLANS).
- Hybrid work format to choose between home and office.
Manychat is an Equal Opportunity Employer. Weโre committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
This commitment is also reflected through our candidate experience. If you have individual needs that may require an accommodation during the interview process, please indicate this in your application. We will do our best to provide assistance throughout your interview process to ensure youโre set up for success.
