Framework

Product Marketing Manager

2 month ago

Job Description

Weโ€™re looking for an ambitious Product Marketing Manager who thrives while driving product strategy, crafting compelling messaging, and executing go-to-market plans. This role will act as the voice of our products and will collaborate closely with our Marketplace, Design, and Hardware teams to drive product awareness and adoption.

If youโ€™re passionate about product marketing and are excited about the world of Linux, DIY, gamers, and developers, we want you to apply!


What You'll Do

  • Identify and understand product features, map out messaging and positioning, and establish go-to-market plans to reach target audiences
  • Plan and lead cross-functional campaign strategy, coordinate key moments and campaign assets across various channels 
  • Manage and collaborate with internal and external stakeholders - most projects will have a diverse group of stakeholders and contributors 
  • Immerse yourself in the world of Linux users, DIYers, gamers, and tech enthusiasts. Understand what they care about and help shape our products and marketing to better fit their needs
  • Build developer initiatives and enable developers to create using Framework products and documentation
  • Contribute to the creation and development of content for tech-savvy audiences by providing marketing insights and audience-specific copywriting 
  • Attend industry and consumer events to demo Framework products and gain a deeper understanding of our target audiences 
  • Work closely with the Marketplace, Design, and Hardware teams to bring audience-aligned products to market

What You'll Need

  • 4+ years of experience in product marketing or related industry experience 
  • Excellent written and verbal communication skills
  • Ability to quickly learn new technical topics and teach others of varying technical levels
  • Experience using data-driven decision-making, experimentation, and customer-based research
  • Strong cross-functional collaboration skills
  • Growth mindset and demonstrated examples of resourcefulness to get the job done

What's Nice to Have

  • Experience working in a start-up environment: prioritizing, problem-solving, and operating in a dynamic, rapidly changing workplace
  • Experience directly conducting customer research 
  • A strong technical understanding of Linux, PC hardware, and/or PC gaming
  • Experience in the consumer electronics industry 

What You'll Love

  • Competitive salary, equity, and health benefits
  • Paid company holidays plus 20 PTO days per year
  • Paid Parental Leave
  • Flexible work hours and locations, including every other Friday off!
  • 401K with matching for US employees
  • The chance to work at a startup that is making a positive social and environmental impact


$100,000 - $160,000 a year


The base salary range for this position may vary depending on various factors such as professional background, work experience, work location, market demand, etc. In certain circumstances, the final offer may vary from the amounts shown in this job description.



About Framework

Website Linkedin

At Framework, we believe the time has come for products that are designed to last. Founded in San Francisco in 2019, our mission is to remake Consumer Electronics to respect people and the planet.

We've started with two award-winning products, the Framework Laptop 13 and 16. Our laptops are thin, light, high-performance notebooks that can be upgraded, customized, and repaired in ways that no other notebook can. Alongside this, we've launched the Framework Marketplace to enable an ecosystem of parts and modules. We've seen a fantastic reception to both of our laptops from customers and reviewers from outlets like

">Linus Tech Tips, Ars Technica, and multiple Wirecutter reviews (including a recommendation among the best Windows Ultrabooks of 2024), along with making TIME's Best Inventions lists in 2021 and 2023. As a company, we were #35 on Fast Company's Most Innovative Companies of 2022.

We come from successful consumer electronics startups including the founding team of Oculus, and have closed multiple rounds of funding to fuel our roadmap. Even better (and maybe unusually for an early stage startup), we're in a financially healthy position going forward off of our product revenue. We care deeply about building a diverse and inclusive team, and we hope you do too!

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